You will be redirected back to your article in seconds

Former Participant CEO Jim Berk Joins PodcastOne

Jim Berk, who left Participant Media last year, has joined podcast advertising network PodcastOne as its new CEO.

The appointment was announced Thursday. Berk will replace founder Norm Pattiz in the CEO slot while Pattiz retains his title of executive chairman.

Berk resigned from Participant as CEO in April 2015 following eight years in the post amid rising tensions inside the company as founder Jeff Skoll pushed for quicker expansion into foreign markets and advances by television and digital operations. Berk’s tenure included the releases of “Lincoln,” “The Help,” “The Best Exotic Marigold Hotel,” “Citizenfour” and “An Inconvenient Truth” along with the launches of the cause-related digital hub TakePart and the Pivot cable network.

PodcastOne sells advertising for more than 200 podcasts, including shows from Larry King, Nicole “Snooki” Polizzi and Dan Patrick. The company asserts that it generated 1.5 billion podcast downloads last year and works with more than 100 brand advertisers.

The news was first reported by the Wall Street Journal.

“What attracted me about the podcasting area is that you’ve got traditional media in radio combining with new media in digital,” Berk told the newspaper. “It is on the verge of breaking loose, and you want to be there when that wave breaks through.”

Pattiz founded the company in 2012 and said all of the advertising came from direct-response marketers at that point. He told the Journal that half of PodcastOne’s current advertisers are big brand marketers.

Prior to joining Participant, Berk served as CEO of the Hard Rock Cafe chain and of vacation ownership concern Fairfield Communities.

Berk will also join the PodcastOne board. PodcastOne is headquartered in Beverly Hills with offices in New York and Chicago.

“We have created an unmatched footprint in the podcast space and now are building a more robust executive team to allow PodcastOne to take full advantage of our organic growth and strategic opportunities,” said Pattiz. “Jim has done tremendous work in transitioning companies to their next stage of growth, and with him joining the PodcastOne leadership team, our possibilities are endless.”


(Pictured: Berk, right, posting with Joseph Gordon-Levitt.)

More Digital

  • Amazon Prime

    Amazon Prime India Greenlights ‘Bandits’ Music Series

    Amazon Prime Video India has greenlit original series “Bandish Bandits.” The show is a musical created by Still and Still Media Collective. The series will follow an Indian classical musician bound by tradition and a pop star whose performance skills are greater than her talent. A bandish is a term used to describe a musical [...]

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

More From Our Brands

Access exclusive content