You will be redirected back to your article in seconds

Former Participant CEO Jim Berk Joins PodcastOne

Jim Berk, who left Participant Media last year, has joined podcast advertising network PodcastOne as its new CEO.

The appointment was announced Thursday. Berk will replace founder Norm Pattiz in the CEO slot while Pattiz retains his title of executive chairman.

Berk resigned from Participant as CEO in April 2015 following eight years in the post amid rising tensions inside the company as founder Jeff Skoll pushed for quicker expansion into foreign markets and advances by television and digital operations. Berk’s tenure included the releases of “Lincoln,” “The Help,” “The Best Exotic Marigold Hotel,” “Citizenfour” and “An Inconvenient Truth” along with the launches of the cause-related digital hub TakePart and the Pivot cable network.

PodcastOne sells advertising for more than 200 podcasts, including shows from Larry King, Nicole “Snooki” Polizzi and Dan Patrick. The company asserts that it generated 1.5 billion podcast downloads last year and works with more than 100 brand advertisers.

The news was first reported by the Wall Street Journal.

“What attracted me about the podcasting area is that you’ve got traditional media in radio combining with new media in digital,” Berk told the newspaper. “It is on the verge of breaking loose, and you want to be there when that wave breaks through.”

Pattiz founded the company in 2012 and said all of the advertising came from direct-response marketers at that point. He told the Journal that half of PodcastOne’s current advertisers are big brand marketers.

Prior to joining Participant, Berk served as CEO of the Hard Rock Cafe chain and of vacation ownership concern Fairfield Communities.

Berk will also join the PodcastOne board. PodcastOne is headquartered in Beverly Hills with offices in New York and Chicago.

“We have created an unmatched footprint in the podcast space and now are building a more robust executive team to allow PodcastOne to take full advantage of our organic growth and strategic opportunities,” said Pattiz. “Jim has done tremendous work in transitioning companies to their next stage of growth, and with him joining the PodcastOne leadership team, our possibilities are endless.”


(Pictured: Berk, right, posting with Joseph Gordon-Levitt.)

Popular on Variety

More Digital

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

  • MoviePass card

    MoviePass Shuts Down, With Parent Company Citing Failure to Raise Funds

    MoviePass, the long-struggling theater subscription service, finally appears to be down for the count. On Friday, MoviePass notified remaining subscribers that it would be shutting down the service effective Sept. 14, 2019, because “its efforts to recapitalize MoviePass have not been successful to date,” parent company Helios and Matheson Analytics announced. “The company is continuing [...]

  • Disney Plus - Full Lineup

    How to Browse the Disney Plus Catalog the Company Is Testing in the Netherlands

    Disney began testing its Disney Plus streaming service in the Netherlands this week. Consumers in the U.S. will have to wait until November 12 to get access to the service, but European streaming aggregator JustWatch already makes it possible to browse the catalog available during this beta test. JustWatch is one of a number of [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

More From Our Brands

Access exclusive content