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‘Feed the Beast’ Builds Digital Buzz on Facebook, YouTube

Former “Friends” star David Schwimmer is back and headlining another upcoming series, AMC’s “Feed the Beast.” The new series generated more than a million engagements this week, with the top posts on Facebook  and YouTube featuring the actor.

This week’s ‘First Take’ promo has racked up nearly 700,000 views on YouTube while the first trailer generated more than 1 million views and thousands of reactions on Facebook.

Relative to some of AMC’s recent premieres, “Feed the Beast” is tracking with the strongest digital momentum during premiere week, with nearly 1.2MM engagements, tracking ahead of “Preacher” (793k) and “The Night Manager” (118k) in their relative premiere weeks.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday May 30, 2016 – Sunday June 5, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 2 America’s Got Talent 47,170
2 1 The Voice 12,462
3 4 Kitchen Nightmares 5,717
4 6 America’s Funniest Home Videos 2,265
5 5 Empire 1,749
6 10 American Ninja Warrior 1,647
7 8 American Idol 1,449
8 3 Dancing With The Stars 1,229
9 9 The Simpsons 906
10 7 The Flash 639

Cable/Streaming Monday May 30, 2016 – Sunday June 5, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 2 Dance Moms 12,695
2 1 Game of Thrones 11,096
3 4 Top Gear 7,352
4 3 Key & Peele 6,246
5 5 Lip Sync Battle 5,198
6 6 Pretty Little Liars 3,233
7 8 Impact Wrestling 2,909
8 10 Jay Leno’s Garage 2,145
9 7 Impractical Jokers 1,977
10 9 Beyond Scared Straight 1,685

Late Night Monday May 30, 2016 – Sunday June 5, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 34,746
2 3 Jimmy Kimmel Live! 31,844
3 2 The Late Late Show With James Corden 23,380
4 4 Conan 16,995
5 5 Saturday Night Live 8,941

Trending Monday May 30, 2016 – Sunday June 5, 2016

PROGRAM RATING(000) % CHANGE
Futurama 61 +7,414%
Feed the Beast 1,162 +2,975%
Separation Anxiety 47 +2,229%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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