On the heels of launching new live streaming tools for publishers, Facebook is also looking to make it easier for publishers to protect their content on the platform. On Tuesday the company officially announced its Rights Manager tool, which will allow publishers to find and take down videos and live streams on the service.
Publishers will be able to provide the company with reference files for both individual videos as well as live streams to find and block any unlicensed uploads or rebroadcasts. Content won’t have to be hosted on Facebook itself to be monitored on the platform, said product manager Anaid Gomez-Ortigoza. TV networks will even be able to supply reference files for live broadcasts on TV to take down any unlicensed live streams, she explained.
Facebook has long faced criticism from publishers who have seen their YouTube content being repurposed on the site — a behavior that’s commonly known as freebooting. The company began to experiment with its Rights Manager platform last August, making it available to select publishers including Zefr, Fullscreen and Jukin Media.
On Tuesday, Facebook launched a new site for publishers to register for access to its Rights Manager. Access will still be given to publishers “on the basis of their need,” according to the site.
It’s worth noting that for many publishers, take-downs are only part of the solution. Many are also looking for options to monetize content they publish on Facebook, and eventually also ways to monetize user-contributed uploads of their content as well.
Facebook executives acknowledged the need for further monetization Tuesday, with partnerships director Dan Rose explaining that the company is still experimenting with monetization to find the model that works best for the entire industry.
He likened these efforts to Facebook’s monetization of games, which eventually enabled the company to share billions of dollars with the casual games industry. For video, similarly successful approaches still don’t exist, he argued. “It’s early days for our media platform,” said Rose.
Facebook product management director Fidji Simo added that the company is also looking to bring monetization to live video streams. “We are really committed to having a monetization model for Live,” she said. These remarks come just a week after Facebook CEO Mark Zuckerberg said that Facebook may share live revenue with broadcasters.