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Ricky Van Veen, co-founder of IAC-owned CollegeHumor, is stepping down to take a job at Facebook in the newly created role of head of global creative strategy.

In his new post, Van Veen will be charged with linking up the social-media juggernaut with content creators at a time when Facebook is stepping up its efforts in video programming to increase users’ time on site as the competition from other global platforms like YouTube and Snapchat grows ever fiercer.

“This essentially means that I’ll be working with all types of creators and organizations to figure out how best to use the biggest network in the world to better connect people with engaging and meaningful content,” Van Veen wrote in a Facebook post on Wednesday announcing his new job.

Van Veen, who is married to “Girls” star Allison Williams, launched the comedy website CollegeHumor, a controlling interest of which was acquired by IAC in 2006. Van Veen moved on within IAC to content production hub Notional, which produced TV programming including Food Network’s “Chopped.”

IAC chairman Barry Diller has seen quite the exodus of content executives this year. In addition to Van Veen, Kerry Trainor stepped down from the CEO post at IAC-owned Vimeo on Monday and Ben Silverman exited the company’s Electus shingle in March to start his own venture.