You will be redirected back to your article in seconds

Facebook Makes More Money With Ads Than Comcast, Disney (Report)

Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital.

Facebook generated $9.1 billion in ad dollars in North America during the first nine months of this year, according to SEC filings analyzed for the report. Comcast’s North America ad revenue for the same time frame was $7.6 billion; Disney followed closely with $6.7 billion, and CBS trailed with $5.4 billion. A year ago, Facebook was still behind Comcast, with both companies generating ad revenue of $5.5 billion and $6.6 billion respectively during the first three quarters of 2015.

It’s worth noting that even with its explosive growth, Facebook isn’t getting anywhere close to Google, which generated $21.5 billion with advertising in North America during the first three quarters of 2016.

Also, these numbers alone don’t say much about the financial health of the companies involved. Comcast has a highly profitable internet access business, and media companies like CBS generate a growing percentage of their revenue with retransmission fees paid by TV operators to carry their programming.

In fact, CBS saw its profits rise during the last quarter due to a 32 percent jump in retransmission and affiliate fees. However, the flip side of this coin is that CBS’s broadcast ad revenue declined by 2 percent.

Facebook’s ad revenue on the other hand has been skyrocketing in recent months. The company generated a total of $7 billion during its most recent quarter, up from $4.5 billion during the same time a year ago.

More Digital

  • Netflix

    Netflix Stock Closes at Record-Breaking $404.98 After Analysts Raise Price Targets

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • Tamara Hrivnak

    Facebook’s Tamara Hrivnak Talks Company’s Music Moves: ‘We Want to Build the Future Together With You’

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • Tim Cook, Mark Zuckerberg and Susan

    Apple, Facebook, YouTube CEOs Speak Out Against Family Separation

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • facebook watch Studio

    Facebook Watch Aims to Reinvent TV With New Interactive Shows

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • Outlander Episode 310

    Starz Is Coming to YouTube TV as a $9 Add-On

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • VidCon

    Vidcon 2018: Viacom Makes Its Mark, Organizers Focus on Diversity

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • Google Podcasts App Launches on Android,

    Google Launches Podcast Listening App on Android

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

More From Our Brands

Access exclusive content