Facebook Makes More Money With Ads Than Comcast, Disney (Report)

Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital.

Facebook generated $9.1 billion in ad dollars in North America during the first nine months of this year, according to SEC filings analyzed for the report. Comcast’s North America ad revenue for the same time frame was $7.6 billion; Disney followed closely with $6.7 billion, and CBS trailed with $5.4 billion. A year ago, Facebook was still behind Comcast, with both companies generating ad revenue of $5.5 billion and $6.6 billion respectively during the first three quarters of 2015.

It’s worth noting that even with its explosive growth, Facebook isn’t getting anywhere close to Google, which generated $21.5 billion with advertising in North America during the first three quarters of 2016.

Also, these numbers alone don’t say much about the financial health of the companies involved. Comcast has a highly profitable internet access business, and media companies like CBS generate a growing percentage of their revenue with retransmission fees paid by TV operators to carry their programming.

In fact, CBS saw its profits rise during the last quarter due to a 32 percent jump in retransmission and affiliate fees. However, the flip side of this coin is that CBS’s broadcast ad revenue declined by 2 percent.

Facebook’s ad revenue on the other hand has been skyrocketing in recent months. The company generated a total of $7 billion during its most recent quarter, up from $4.5 billion during the same time a year ago.

More Digital

  • US Capitol

    Music Modernization Act Unanimously Passes House of Representatives

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • Dave Rocco Leaving Spotify for Universal

    Dave Rocco Leaving Spotify for Universal Music Group: Sources (EXCLUSIVE)

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • Facebook Logo

    #Deletefacebook Didn’t Happen: Facebook Grows Users in Q1, Beats Earnings Estimates

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • Stephen Curry + Rudy Mancuso -

    Stephen Curry to Relaunch YouTube Channel With Show Featuring His Postgame Chats With Guests

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • The Roku Channel_9.6.17

    New Privacy Policy Suggests Roku Channel Coming to Game Consoles, Third-Party Streaming Boxes

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • snapchat-logo

    Snapchat Considers Tweaking Some of Its Controversial Redesign

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

  • Janice Lee

    APOS Deals Roundup: Viu Launches 70 Titles, Astro's Tribe Expands in Indonesia

    Facebook’s North American ad revenue has overtaken the money traditional media companies like CBS, Disney and Comcast make with ads in the U.S. for the first time this year, according to an analysis from The Information. This could be another sign of trouble for traditional media, as advertisers are increasingly shifting their budgets from TV networks to digital. Facebook generated […]

More From Our Brands

Access exclusive content