×

Facebook Opens Up Live Video to Drones, TV Broadcast Feeds and Live Streaming Cameras

Facebook just took video streaming on its Live platform beyond the mobile phone: CEO Mark Zuckerberg announced during his keynote at the company’s f8 developer conference in San Francisco Wednesday that it is making its Live API publicly available.

This will allow developers to integrate live streaming into third-party apps and devices. Zuckerberg demonstrated this with a drone flying on stage, streaming video in real time to Facebook Live.

Of course, integrating Facebook Live should also open up the platform to broadcasters and other professional content producers that don’t want to use a phone to stream their videos. Rumor has it that Facebook has already been quietly testing live streaming of non-mobile video feeds with select partners in the past couple of months.

Some of the first infrastructure partners announced at f8 include Ooyala and Grabyo. Broadcasters and other publishers can use the tools of both companies to directly pipe their live video feeds onto Facebook Live.

Another partner is Mevo, a live streaming camera built by Livestream that has been used by Tastemade to stream some of its content on Facebook Live. Drone maker DJI will bring Live support to its Phantom drones with a software update in the coming weeks.

Zuckerberg also used the keynote to highlight the momentum that Facebook is seeing for live, reiterating that users share ten times more comments on a live video feed than on a regular video. “People love going live, because it’s so unfiltered and personal,” he said.

He added that Live also helps users to share things that they may not usually share within their newsfeed. Live “takes some of the pressure of finding that favorite photo or video,” Zuckerberg said. That’s an interesting statement in light of recent reports that personal sharing on Facebook has gone down.

Facebook started to roll out a major update to Live last week, adding a dedicated Video tab to its mobile apps, integrating live videos into groups and events and more. At the time, Zuckerberg also hinted at plans to make monetization of Live available to publishers in the coming months.

Popular on Variety

More Digital

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

More From Our Brands

Access exclusive content