×

Zuckerberg: Facebook May Share Live Video Revenue With Broadcasters

Facebook is looking to share revenue generated from live video streams with broadcasters, CEO Mark Zuckerberg suggested during a Facebook Live stream Wednesday. “Over time, we want to make it so that this can grow into a sustainable way that a lot of independent artists can make a living and can make money as well,” Zuckerberg said.

Zuckerberg made these comments in response to a question on how Facebook Live will change how comedians and musicians will use the platform. He didn’t go into details about monetization models, and instead just said that there would be “clean ways” to enable monetization.

Advertising is an obvious fit for the company, but one could theoretically also imagine premium live streams. “We will work on some of these business model pieces over the coming months,” Zuckerberg said.

Facebook launched a number of new features for Live on Wednesday, including new filters for broadcasters and real-time feedback for viewers. However, the most consequential new feature is likely a new video tab within the Facebook mobile app, which makes it much easier for users to discover live broadcasts or start to broadcast themselves.

Facebook already started to pay some creators for the use of Live, with the company’s VP of partnerships Dan Rose telling Variety last month that the company had identified a small number of people who can bring new audiences to the platform.  “It’s not going to be huge amounts of money,” he said.

Popular on Variety

However, Facebook may also have to work on some more basic issues before it starts to launch into monetization of Live. Wednesday’s Q&A session with Zuckerberg was a reminder that live streaming is still a new medium for the company. The CEO’s Live stream initially launched with a false start, only to resume 30 minutes later with frequent buffering as up to 300,00 viewers tuned in.

 

 

 

More Digital

  • Aaron Pedersen (as Jay) & Jada

    Screen Australia Leads Call for Evolution of Industry Funding

    Screen Australia, the country’s federal support body, says the screen entertainment industry needs to come up with new business models in response to changes in audience behavior and the disruptive impact on content financing that has come from streaming. Public support bodies must change their relationships with the industry too, Screen Australia CEO Graeme Mason [...]

  • A-ha!

    'A-ha: The Movie' on 'Take on Me' Band to Receive Worldwide Release (EXCLUSIVE)

    A feature documentary on Norwegian “Take On Me” singers A-ha will receive a worldwide release this November. “A-ha: The Movie,” distributed internationally by Esther van Messel’s First Hand Films, will be broadcast in theaters around the world on Nov. 26, with Germany’s Salzgeber releasing the film locally and First Hand Films handling the release in [...]

  • Vudu

    NBCUniversal in Talks to Buy Walmart's Vudu

    Comcast’s NBCUniversal is looking to add some Vudu into its streaming-video mix. The media conglomerate is in talks to buy Vudu, the Walmart-owned entertainment rental, download and free-streaming service, sources confirm to Variety. It’s unclear what the terms of the pact would be or the timing. News of NBCU’s interest in Vudu was first reported [...]

  • Tubi

    Fox in Talks to Acquire Free-Streaming Service Tubi for Over $500 Million (Report)

    Fox Corp. is in discussions about acquiring Tubi, the ad-supported free streaming service, in a deal worth more than $500 million, according to a Wall Street Journal report citing anonymous sources. With Tubi, Rupert Murdoch’s TV broadcasting and cable company would be adding a dedicated streaming component — offering over 20,000 older TV shows and [...]

  • Zombies 2 Disney Channel

    How Disney Channel's 'Zombies 2' Production Team Made Monsters Kid-Friendly

    Traditionally spooky creatures like zombies and werewolves get the Disney treatment in “Zombies 2,” the follow-up to the 2018 hit TV-movie musical of the same name. While the undead have now assimilated into the community of Seabrook, they’re confronted by a new set of outsiders: werewolves. Milo Manheim and Meg Donnelly return as Zed and [...]

  • Baby Yoda - The Child Animatronic

    Hasbro's Adorable Baby Yoda Animatronic Toy Is Already Sold Out on Disney's Online Store

    The Force remains strong for toys based on Baby Yoda, the breakout star of Disney Plus original series “The Mandalorian.” Less than a day after becoming available for pre-order, Hasbro’s new $59.99 Baby Yoda animatronic toy is no longer available on Disney’s official online store: As of Friday morning, Shop Disney listed it as “sold [...]

More From Our Brands

Access exclusive content