×
You will be redirected back to your article in seconds

Erin Robinson and Joslyn Davis: Clevver Hosts Get Hands-On With Digital Shows

Erin Robinson and Joslyn Davis are some of our 2016 Famechanger honorees. For more, click here

As hosts and producers at Clevver, Erin Robinson and Joslyn Davis — two self-described “work wives” — sometimes burn the midnight oil at the fast-growing digital media brand, brainstorming, shooting, and editing up to five shows each day.

“So many people who follow us on Snapchat, Instagram, and Twitter think our lives are so easy!” says Robinson. “Jos and I wear so many hats — we spend a lot of time doing things like time-coding footage.”

Adds Davis: “Sometimes we do end up sleeping under our desks at work. We’ve taken the occasional catnap at 2 in the morning.”

Because of their internet fame and infectious enthusiasm, Davis, 34, and Robinson, 32, took a hiatus last fall from Clevver to film CBS’s digital-celeb season of “The Amazing Race” (which also featured Tyler Oakley and Korey Kuhl).

“I was so excited when I found out about the casting. I could tell my dad I had a real job,” jokes Robinson.

Clevver, part of Defy Media, now has more than 10 million subscribers on YouTube across its channels, more than doubling in 15 months. It topped 6 billion total views in April. Robinson and Davis work on shows across ClevverTV, Clevver News, and Clevver Style. “The shows on Clevver Style are what get us stopped at Target,” says Davis. “That was a big turning point.” The duo also work on Clevver Now, a weekly entertainment and celeb gossip show for Verizon’s Go90 mobile video service that launched earlier this year.

Davis joined Clevver in 2008 — YouTube’s “dark ages” — after trying to break into TV news. Back then, the company was very much in startup mode, and operated out of co-founder Jorge Maldonado’s garage. “It was very sweaty,” she says.

Robinson was originally on a pre-med track at the University of North Carolina before following in her dad’s footsteps to pursue a journalism career. She joined Clevver Movies in 2011 as a reporter, and has taken on more and more duties. “Clevver is a place where you can have your hand in every aspect of video production,” she says. “We are seeing such freedom in what we do.”

How 2016’s top digital stars are transforming entertainment

Like other YouTubers who call their own shots, Robinson and Davis can take suggestions from their fans to do something new, or come up with a fun idea themselves and just run with it. “With traditional media, there are more rules in place,” Davis notes, although she concedes TV still has bigger production budgets.

Barry Blumberg, Defy’s chief content officer, praises the women’s ability to bridge the gap between news and personality-driven content. “YouTube works well when people see someone who’s really invested in what they’re doing,” he says, “and that comes across with Erin and Joslyn. They’re not just doing something that someone else has written or told them to talk about.”

Popular on Variety

More Digital

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Altice One set-top

    Amazon Prime Video Coming to Altice's Optimum, Suddenlink Cable Services

    Altice USA plans to launch Amazon Prime Video for Optimum and Suddenlink cable customers nationwide in the next few months, under a pact announced Monday. Altice is the third pay-TV operator in the U.S. with a distribution deal for Amazon Prime Video, after Comcast and Cox Communications. The cable operator is adding Prime Video to [...]

  • youtube leanback screenshot

    YouTube to Shut Down Leanback Web TV Interface on October 2

    YouTube is getting ready to retire its TV-optimized browser interface, also known as YouTube Leanback, on October 2, Variety has learned. The move comes as YouTube is putting a bigger emphasis on its native TV apps, but also represents a blow to users who directly connected their PCs to their TVs. YouTube started to inform [...]

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

More From Our Brands

Access exclusive content