×
You will be redirected back to your article in seconds

Ellation Officially Announces VRV, a Video Subscription Bundle for Gamers

Anime subscription site Crunchyroll is teaming up with friends: Crunchyroll corporate parent Ellation officially announced a new video subscription service called VRV at E3 in Los Angeles Tuesday that squarely aims for hardcore fans of content you won’t usually find on TV.

VRV, which won’t launch until later this year, combines Crunchyroll with Rooster Teeth, NBC’s Seeso comedy service, Nerdist Alpha, Geek & Sundry Alpha as well as Cartoon Hangover. Variety first broke the news of VRV’s impending announcement last week.

The new service will offer consumers the ability to subscribe to bundles of content, or pick a la carte channels. Each channel will also offer some ad-supported content, and be available on mobile as well as connected TV platforms including Microsoft’s Xbox One. Ellation plans to announce additional VRV channels, as well as supported devices, in the coming months.

Some of the shows that will be available on VRV include “Bravest Warriors,” “Day 5,” “RWBY” and  “Crunch Time.” Never heard of any of them? Then you’re likely not part of “the fandom,” as Ellation is calling VRV’s target audience. The San Francisco-based company is looking to target video gamers with an interest in anime, offbeat comedy, fantasy and animation. Sources told Variety that Ellation is also looking to add niche action sports to the bundle.

Popular on Variety

The Crunchyroll team has been working on this vision of building a multichannel service based on niche content for some time. The startup initially planned for a Second.tv branding, and was initially courting content suppliers in other Asian markets, including China, Vietnam and Korea.

Crunchyroll changed course after being acquired by the Chernin Group at the end of 2013. In early 2014, Crunchyroll became part of Otter Media, a joint venture between AT&T and the Chernin Group, where it now resides under the Ellation umbrella for subscription video services.

AT&T has so far not played a very active role in the joint venture, but one could imagine this to change once VRV launches. AT&T’s SVP of strategy and business development Tony Goncalves recently told Variety that Otter Media is “extremely important” to AT&T, and suggested that the telco may promote Otter’s services more aggressively in the future, either through bundled apps or more targeted promotions to AT&T’s customer base.

More Digital

  • Cenk Uygur

    Bernie Sanders Retracts Endorsement of Young Turks Founder Cenk Uygur After Backlash

    Bernie Sanders pulled his support for Cenk Uygur’s congressional bid, with the Vermont independent in part acknowledging that Sanders’ supporters were “frustrated” about the endorsement. Sanders, who’s running for the 2020 Democratic presidential nomination, cited Uygur’s announcement Friday that he would not be accepting any endorsements. In a statement, Sanders alluded to sexist and other [...]

  • Tana MongeauStreamy Awards, Arrivals, The Beverly

    Streamy Awards 2019: The Complete Winners List

    The 9th Annual Streamy Awards — honoring the best from YouTube and online video — were held Friday night in Beverly Hills. Tana Mongeau (pictured above) was named Creator of the Year and Rhett & Link’s “Good Mythical Morning” won Show of the Year in the two fan-voted Audience Choice categories. David Dobrik picked up [...]

  • NBC News - Quibi

    NBC News Digital Workers Form New Union

    A group of approximately 150 editorial workers who help produce some of NBC News digital content have formed a union, citing a desire to push their employer to work more seriously through such issues as equal pay and the recent handling of sensitive stories. Editorial employees of NBC News Digital won certification of their union [...]

  • Fox Nation Tests Holiday Programming

    Fox Nation Tests Holiday Programming

    The Fox Nation streaming-video service has long been touted as a new option for super-fans of the Fox News Channel. But some of the broadband hub’s new programming choices suggest adherents of “Fox & Friends” and Sean Hannity aren’t looking solely for chatter about politics and interviews with members of the Trump administration. Subscribers to [...]

  • Facebook

    FTC May Stop Facebook From Integrating Whatsapp, Instagram

    The Federal Trade Commission (FTC) is weighing whether it should seek an injunction against Facebook to prevent the social media giant from integrating services like Whatsapp, Messenger and Instagram with its core app, according to reports from the Wall Street Journal and the New York Times. Regulators fear that Facebook’s app integration plans could make [...]

  • Ivanka Trump

    Ivanka Trump Reportedly Set to Speak at CES 2020

    Ivanka Trump, President Donald Trump’s daughter and an adviser to the president, is scheduled to appear on a panel at CES 2020 in January, according to a published report. Ivanka Trump will appear on a panel set for Jan. 8 at 3 p.m. at the Las Vegas confab with Gary Shapiro, president and CEO of [...]

More From Our Brands

Access exclusive content