×

Dwayne Johnson’s Production Company Launching New YouTube Channel With Studio71

Dwayne “The Rock” Johnson is muscling his way onto YouTube in a big new way.

Seven Bucks Productions, co-founded by Dwayne Johnson and Dany Garcia, this summer will launch a new YouTube channel in partnership with Studio71, the digital entertainment company and multichannel network owned by ProSiebenSat.1 Group.

The new channel, Seven Bucks Digital Studios, will feature the Rock’s own videos as well as showcase his production shingle’s other projects along with other creators. The YouTube channel promises monthly collaborations with top digital talent as well as an “action-filled” scripted online series.

“Other than my family, social media is my strongest relationship and it’s allowed me to connect on a very direct and personal level with fans globally,” Johnson said in a statement. “We’re thrilled to partner with the world-class team at Studio71 to deliver cool, compelling and entertaining content for audiences around the world to enjoy.”

Johnson’s existing YouTube channel, which has served as an outlet for trailers and video from his projects, has about 58,000 subscribers and has been infrequently updated.

The ex-wrestler, who has more than 100 million followers on social media, announced the new YouTube channel on Facebook, Twitter and Instagram:

 

“Through Seven Bucks Productions, Dwayne Johnson and Dany Garcia have built an entertainment brand that crosses all mediums, and we see this as an organic expansion of Johnson’s huge online presence,” said Dan Weinstein, president of Studio71.

The Seven Bucks Productions slate includes movies such as Paramount’s “Baywatch,” New Line Cinema’s “Shazam,” Universal Pictures’ “The Janson Directive” and DreamWorks Animation’s “Alpha Squad Seven.” The company also produces original TV series including TNT’s “The Hero” and “Wake Up Call,” HBO’s “Ballers” and Spike TV’s “Rock the Troops.”

The plans for the Seven Bucks Digital Studios channel were among the announcements being featured at Studio71’s Digital Content NewFronts presentation to ad execs Tuesday in NYC. In the U.S., Studio71 was previously known as Collective Digital Studio.

Also at the NewFronts event, Studio71 announced that Hormel Black Label Bacon signed on for its third year as the official bacon of “Epic Meal Time,” the cooking network hosted by Harley Morenstein, and that it is working with Smashbox Cosmetics for another season of the “Made at Smashbox” series featuring social-media style influencers.

In addition, the company highlighted four new shows: “Text Committee,” about averting social-media faux pas led by actor and social-media star Matthew Espinosa; “Family Fun Day,” a day-in-the-life look at YouTube’s Family Fun Pack; “Good Mythical Crew,” taking viewers behind the scenes of Rhett & Link’s popular “Good Mythical Morning” talk show; and “Coolest Thing I’ve Ever Made,” a showcase of backyard inventors, creators and makers hosted by Matthew Santoro.

Studio71’s network of 1,200 channels generates some 5 billion monthly views, which the company claims gives it the highest numbers of views per channel of any YouTube multichannel network.

More Digital

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

  • Crypt-TV-Facebook

    Facebook Signs Deal With Crypt TV for Slate of Five Horror Series

    Crypt TV, the digital studio founded by Eli Roth and Jack Davis and backed by Jason Blum, expanded its deal with Facebook, inking a content partnership to create a slate of five horror and monster-themed series exclusively for Facebook Watch. For Facebook Watch, it’s one of the first deals for a full slate of content [...]

More From Our Brands

Access exclusive content