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‘Doctor Who’ Scores with Most Viral Post Since 2013

Doctor Who” announced the new ‘companion’ for the upcoming season, with the top post racking up 2.5 million views on Facebook and ranking as the series’ most shared post since 2013.

The announcement, which generated more than 50,000 total shares – was shared more than the August 2013 announcement naming Peter Capaldi as the 12th doctor. The announcement also prevailed on YouTube, where it helped generate nearly half a million total views across several new videos published.

In addition to strong post engagement, fans buzzed across social, driving conversation volume to pop 40% from last week. New fans sprung up to like and follow the program across Facebook and Instagram, causing fan growth to more than double from the week prior.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Apr 18, 2016 – Sunday Apr 24, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 20,699
2 3 Empire 3,530
3 2 American Idol 3,441
4 4 America’s Got Talent 3,104
5 6 Kitchen Nightmares 2,842
6 5 Dancing With The Stars 2,373
7 9 The Simpsons 2,260
8 Agents of S.H.I.E.L.D. 1,479
9 The Flash 1,290
10 Grey’s Anatomy 1,250

Cable/Streaming Monday Apr 18, 2016 – Sunday Apr 24, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 Game of Thrones 10,018
2 4 Lip Sync Battle 8,717
3 2 Dance Moms 8,355
4 3 Top Gear 5,813
5 5 Key & Peele 5,710
6 7 Impractical Jokers 3,334
7 6 Pretty Little Liars 2,554
8 9 RuPaul’s Drag Race 1,924
9 Doctor Who 1,856
10 8 The Walking Dead 1,630

Late Night Monday Apr 18, 2016 – Sunday Apr 24, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 34,324
2 2 Jimmy Kimmel Live! 27,608
3 3 Conan 24,165
4 4 The Late Late Show With James Corden 21,560
5 5 Saturday Night Live 16,739

Trending Monday Apr 18, 2016 – Sunday Apr 24, 2016

PROGRAM RATING(000) % CHANGE
The Night Of 25 +1,803%
Ballers 293 +1,256%
Real Sports with Bryant Gumbel 24 +1,037%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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