×
You will be redirected back to your article in seconds

DirecTV to Carry MLB Network Games in 4K Ultra HD

AT&T-owned satellite service offers U.S. subscribers first live baseball games in UHD format

AT&T’s DirecTV continues to double down on high-end features and programming, in a bid to lure new customers and counter the ongoing threat of cord-cutting.

The satellite broadcaster announced a deal to deliver up to 25 MLB Network games live in 4K Ultra UHD this season — the first time Major League Baseball games will be available to U.S. viewers in the format, which offers about four times the resolution of 1080p HD. The telecasts will not be available in high dynamic range (HDR), which offers a richer palette of colors and contrast.

Ultra HD is beginning to take root, but it’s still relatively small. About 6.3 million UHD sets shipped in North America last year, forecast to double this year to 12 million units, according to research firm IHS.

DirecTV’s 4K baseball coverage will begin Friday, April 15, with the MLB Network Showcase game between the L.A. Dodgers and San Francisco Giants. The game, called by MLB Network’s Bob Costas, Harold Reynolds, Tom Verducci and Sam Ryan, will mark the first-ever live 4K UHD telecast of a Major League Baseball game in the U.S. Other upcoming games (subject to local TV blackout restrictions) are set to include the Chicago Cubs at St. Louis Cardinals April 19 and the Yankees at Red Sox on April 29 and 30.

Last week, DirecTV delivered the first live sports 4K UHD broadcast in the U.S. with Amen Corner from the Masters golf tournament. The satcaster was the first pay-TV provider to deliver 4K UHD VOD programming in November 2014, as well as the first to launch a full-time 4K channel travel shows, nature documentaries and original series.

To watch 4K UHD programming, DirecTV customers must have the latest Genie HD DVR (HR54) and either a DirecTV 4K Ready TV or a compatible UHD TV connected to the latest 4K Genie Mini.

Pictured above: Los Angeles Dodgers pitcher Clayton Kershaw

Popular on Variety

More Digital

  • Paradiso

    New Podcast Studio Paradiso Launches With Series for Spotify, Sybel (EXCLUSIVE)

    Former executives from Canal Plus, entertainment company Konbini and advertising film Havas have joined forces to launch Paradiso, an international podcast production studio dedicated to delivering premium scripted, documentary and kids’ content for global platforms. The company has already scored commissions from Spotify and Sybel. Paradiso’s founding partners are Lorenzo Benedetti, the founder of Studio [...]

  • Brad Pitt stars in “Ad Astra”.

    ‘Ad Astra’ Once Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending for the third week in a row with “Ad Astra.” Ads placed for the sci-fi film had an estimated media value of $6.47 million through [...]

  • Andrew MorseVariety's Entertainment & Techonology Summit,

    Listen: CNN Digital Chief Says Trump Doesn't Drive Traffic Success

    No subject might get as much attention across CNN’s digital properties as Donald Trump, but that doesn’t mean the news network is dependent on him for web traffic. Andrew Morse, executive VP and general manager of the AT&T-owned company’s digital operations, pointed to recent coverage of natural disasters and international incidents as more potent audience [...]

  • Jonah Hill attends the press conference

    Instagram Debuts Jonah Hill’s ‘Un-filtered’ Bullying Docu-Series (EXCLUSIVE)

    Facebook’s Instagram, as part of its anti-bullying initiatives, funded a new series directed by Jonah Hill featuring teens and young adults talking about their experiences with bullying. The four-episode “Un-filtered” goes live Wednesday (Sept. 18) on Instagram’s IGTV channel on its mobile app and the web. In the unscripted series, Hill interviews people aged 13-25 [...]

  • Plex

    Plex Signs Up Lionsgate for Upcoming Ad-Supported Video Service

    Media center app maker Plex has struck a deal with Lionsgate to add some of the studio’s movies and TV shows to its upcoming ad-supported video service. The news comes just weeks after Plex announced a similar deal with Warner Bros. “Lionsgate is one of the biggest names in the business and we know our [...]

  • Comcast Xfinity Flex

    Comcast Drops $5 Monthly Fee for Xfinity Flex Video-Streaming Set-Top for Broadband Customers

    Comcast will hand out one free set-top box for broadband subscribers to access Xfinity Flex, its video-streaming product for internet-only customers, as it looks to punch up the value of its high-speed internet business. Brian Roberts, Comcast’s chairman and CEO, announced the new strategy at Goldman Sachs’ Communacopia conference Wednesday in New York. “One of [...]

More From Our Brands

Access exclusive content