For years, TV networks have “sampled” episodes on digital platforms like YouTube — hoping that viewers will get hooked on a show and tune in or subscribe.
Now comes a promo that flips the script: AT&T and DirecTV are offering a smattering of original programming from Fullscreen’s subscription VOD service on their Audience Network channel for TV subscribers, a move intended to spur signups to the $5-per-month Fullscreen service.
AT&T, which owns DirecTV, is launching “Snack on Fullscreen” programming in weekly and daily segments on the Audience Network. That includes a one-hour block airing Saturdays at 12 p.m. ET, starting July 9.
“The best in digital-first content for millennials is coming to an even bigger stage,” said David Christopher, chief marketing officer of AT&T Entertainment Group. The promotion is all in the family: Fullscreen is owned by Otter Media, the digital-media joint venture of AT&T and Chernin Group.
Content from Fullscreen’s SVOD lineup featured on Audience Network is slated to include:
- “Jack & Dean of All Trades,” in which U.K. comedy duo Jack Howard and Dean Dobbs take on a variety of temp jobs with hilarious results;
- “Chad Future TV” (pictured above), following K-pop-influenced American artist and viral-video star Chad Future (born David Lehre) on a journey to Seoul, South Korea;
- “Making Moves,” an L.A.-based dance drama from John Swetnam (scribe of “Step Up All In”);
- “Veitch 101,” in which British comedian-author James Veitch skewers technology; and
- “Single + Swiping,” a docu-series about dating apps.
In addition to the Saturday block, the Audience Network on DirecTV and U-verse will promote Fullscreen’s short-form content in 8- to 10-minute segments on Monday, Wednesday and Friday afternoons.
The Audience Network is available on DirecTV channel 239 and U-verse channel 1114.
Pictured above: Fullscreen’s “Chad Future TV”