You will be redirected back to your article in seconds

‘DC All Access’ Free App Pushes Comics Franchises, Starting With ‘Batman v Superman’

App from DC Entertainment and Warner Bros. aggregates content and promotions for films, TV, video games, comics

DC Entertainment and Warner Bros. Entertainment are giving comics fans a one-stop app for all things tied to the DC Universe of characters and properties.

The free DC All Access app — a new marketing tool to help WB and DC combat Disney’s Marvel superheroes — launched Thursday for Apple iOS and Google Android devices. It pulls together promotional content for the DC brand’s array of films, TV, video games and comics. The app promises exclusive news and reveals, original videos, exclusive DC character emojis, movie tickets, fan sweepstakes and giveaways, and a comic-book reader.

To promote the launch, DC and Warner Bros. have stocked the app with exclusive video, graphics and behind-the-scenes footage from “Batman v Superman: Dawn of Justice” film, which hits theaters March 25. In addition, DC All Access user will have the chance to win tickets to the movie’s New York premiere, with additional exclusive reveals and giveaways planned for the coming weeks.

“The DC All Access app is a global, studio-wide effort that brings together all things DC like never before,” said Sam Ades, VP of digital marketing for DC Entertainment. “It’s such an exciting time for DC with our film slate, TV shows, bestselling video games, comics and so much more – now fans can access everything at their fingertips in a persistent, interactive and social experience.”

Features of the app include a keyboard with animated GIFs featuring a variety of characters, icons and images; fan giveaways and sweepstakes including a “The Dark Knight III: The Master Race” comic book signed by Frank Miller; an official news stream compiling all DC news in one place; and first looks and exclusive original videos and episodes of Web series “DC All Access,” which debuted in late 2013, hosted by Tiffany Smith and Jason Inman.

DC All Access also lets users purchase movie tickets and features a fan community that provides interaction though integrated social-media channels.

DC Entertainment, a division of Time Warner, encompasses DC Comics — home of Superman, Batman, Green Lantern, Wonder Woman and the Flash — Vertigo (Sandman, Fables) and MAD.

Popular on Variety

More Digital

  • Instagram

    Instagram Testing Hidden Like Counts Globally

    Like counts will be disappearing from Instagram all over the world starting this week: The Facebook-owned photo sharing service is extending its test of hiding like counts to all of its territories, Techcrunch was first to report Thursday morning. Instagram began hiding like counts for a subset of its users in Canada this spring, and [...]

  • Ted Sarandos - Netflix

    Ted Sarandos Says Disney Plus Launch Changes 'Nothing' for Netflix

    Netflix chief content officer Ted Sarandos claims he’s not getting distracted by huge competitors — like Disney — rumbling into the company’s streaming turf. The exec was asked what has changed for Netflix with the Nov. 12 launch of Disney Plus, which the Mouse House boasted as having signed up over 10 million users so [...]

  • Game Awards OrchestraThe Game Awards, Show,

    Game Awards 2019 to Play on 53 Cinemark Screens Alongside 'Jumanji: The Next Level'

    This year’s Game Awards, recognizing the top video games, creators and esports of 2019, is coming to the silver screen. In a three-way partnership, the Game Awards, Cinemark Theatres and Sony Pictures are teaming on a superticket program pairing the Dec. 12 live simulcast of the 2019 Game Awards in 53 Cinemark locations with a [...]

  • Lilly Burns Tony Hernandez

    Jax Media Soars by Amplifying Unique Voices of Auteur TV

    Jax Media has emerged during the past few years as one of television’s busiest and buzziest production companies. The New York-based company headed by four partners — Tony Hernandez, Lilly Burns, John Skidmore and Brooke Posch — has an enviable track record of scouting new voices and executing stylish shows on a less-than-stratospheric budgets. The [...]

  • Variety Digital New Leaders

    Execs From Endeavor Audio, Group Nine Among Those Leading the Way in Digital

    Every year, Variety seeks to identify the next generation of leaders in the entertainment business, looking for representatives in the creative community, film, TV, music and digital. This year’s group has a heavy New York focus: We selected executives from forward thinking companies such as Spotify, Group Nine and Endeavor Audio, as well as writers [...]

  • John Carmack John Carmack, Chief Technical

    Oculus CTO John Carmack to Step Down

    One of the driving forces behind Facebook’s virtual reality efforts is leaving his post: Oculus CTO John Carmack announced Wednesday afternoon that he was transitioning to a “consulting CTO” role this week, and devote most of his time to new challenges outside of the company. “I will still have a voice in the development work, [...]

More From Our Brands

Access exclusive content