The launch of Crackle by the U.S.’s biggest cable operator, with more than 22 million video customers, coincides with the digital network’s upfront presentation for media buyers Wednesday in New York.
Crackle, which Sony first launched as a brand in 2007, also is available across numerous other devices including Sony’s PlayStation consoles, Apple TV, Google Chromecast, Amazon Fire TV, Microsoft Xbox and Roku.
The deal brings the Crackle over-the-top network into the pay-TV fold for the first time. Under the pact, Crackle original programming will be available to all Xfinity TV subscribers, including on TV via the VOD service, as well as Comcast’s authenticated Xfinity TV app and website for subscribers.
“Our deal with Comcast expands the reach of our content to new audiences across Xfinity On Demand platforms,” said Eric Berger, exec VP of digital detworks for SPT and G.M. of Crackle. “Now, millions of viewers will be able to access Crackle’s original programming on demand, without having to leave their set-top box environment.”
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Crackle originals include Jerry Seinfeld’s “Comedians in Cars Getting Coffee”; animated series “SuperMansion” starring and exec produced by Bryan Cranston; scripted drama “The Art of More” starring Dennis Quaid, Kate Bosworth, Cary Elwes and Christian Cooke; “Sports Jeopardy!” with Dan Patrick; and feature-length film “Joe Dirt 2: Beautiful Loser” starring David Spade.
Comcast subscribers will have access to a select number of titles this week, timed with Xfinity’s fourth annual Watchathon Week to promote VOD viewing. The companies said additional Crackle originals and licensed programming will be rolled out in the coming months.
“We are continually expanding our on demand content offering and Crackle’s growing portfolio of high-quality original series is a unique and valuable addition to our Xfinity On Demand platform,” said Franz Kurath, VP of content acquisition for Comcast Cable.