You will be redirected back to your article in seconds

CNN’s New App Lets Business Fans Track CEOs Like Sports Stars

CNN MoneyStream will curate content from third-party news sites

Is the world of business and finance a spectator sport? CNN is adopting that conceit with the launch of CNN MoneyStream, a free mobile app that delivers personalized business news to let users follow companies, topics and CEOs like they their favorite teams, sports or players.

In a splash of corporate synergy, the new CNN app is based on Bleacher Report’s Team Stream sports-tracking app; Turner acquired Bleacher Report in 2012. CNN MoneyStream will deliver customized news feeds and alerts based on a user’s picks of companies, business leaders, the economy and markets in the form of articles, social-media posts, videos and charts. The app is scheduled to launch Tuesday for iOS and Android.

Notably, CNN MoneyStream will pull in business-news coverage from third-party media outlets, in addition to original reporting from CNNMoney. The app also includes market data on more than 13,000 companies, 5,400 indexes and 30,000 exchange-traded funds and mutual funds. Exclusive content will include guest-curated streams from biz celebs including Virgin Group founder Richard Branson, Starbucks CEO Howard Schultz and Arianna Huffington.

“We’re trying to engage an audience we know is incredibly passionate about business, companies, finance, markets and CEOs in the same way sports fans are passionate about their teams and players,” said Andrew Morse, EVP of editorial for CNN U.S. and GM of CNN Digital Worldwide.

CNN MoneyStream replaces CNNMoney’s existing general biz-news app, which is being phased out. The Turner-owned news network has lined up E-Trade and SAP as the official launch sponsors of CNN MoneyStream.

Morse said the MoneyStream app includes third-party content “so you get the deepest view of the business landscape.” He declined to identify which sources the app will pull from. Initially CNN MoneyStream will present that content as curated links to external sites, but Morse said CNN also will explore partnerships with potential revenue-sharing deals and different distribution models.

That said, the app will highlight CNN-produced content. Earlier this year, the news network said it was earmarking an additional $20 million investment in CNN Digital, and part of that was to “prop up the editorial muscle of CNNMoney,” Morse said.

According to Morse, the concept for CNN MoneyStream was on the road map pretty much since he first joined the news network in mid-2013, after previously running Bloomberg Television in the U.S.

“CNN MoneyStream is an incredible example of Turner properties working together to better serve the consumer and deliver digitally innovative products to the marketplace,” John Martin, Turner chairman and CEO, said in a prepared statement. “Building off of our Bleacher Report platform expertise in super-serving passionate sports fans, CNN has developed a unique product that we hope resonates with people that are passionate and interested in business, from the corporate world and Wall Street to Main Street.”

Popular on Variety

More Digital

  • Eko - Wizard School Dropout

    Eko Launches Four Interactive Video Series, Including Two to Push Walmart Shopping

    Eko is launching its most ambitious bet yet to close the loop between interactive entertainment and ecommerce, with partner and investor Walmart. The interactive-video platform company debuted four original scripted series Thursday (Nov. 21). Two of them — EffinFunny’s “Wizard School Dropout” (pictured above), set in a Harry Potter-esque world; and “Timeline” from Olive Bridge [...]

  • Snapchat

    Snap Teams With Verizon to Develop 5G Augmented-Reality Experiences

    Verizon, in its ongoing quest to find killer applications for 5G wireless, has signed Snap, the parent company of Snapchat, as a new tech development and marketing partner. Under the pact, the companies said, they will work together at Verizon’s 5G Labs to create new augmented-reality feature and experiences for consumers, including new ways to [...]

  • Three Minute Film Lecture

    Hong Kong Protest Movement Gets Its Own Streaming Platform

    The team behind the award-winning controversial Hong Kong dystopian drama “Ten Years” has launched a new streaming platform focusing on short films about the ongoing protests that have gripped the city since June. Backed by Next Digital, which publishes Apple Daily and Next Magazine, Next Film is headed by Jevons Au, one of the co-directors [...]

  • Memories of the Alhambra

    South Korean Producer Studio Dragon Sets Partnership With Netflix

    Global streaming giant Netflix has struck a multi-year deal with Studio Dragon, a three-year old production company that has become one of the hottest content houses in Korea. The deal is described as a three-year strategic partnership, highlighted by a multi-year content production and distribution agreement, that begins from 2020. Studio Dragon’s parent company, CJ [...]

  • Google headquartersGoogle headquarters, Dublin, Ireland -

    Google Won't Allow Political Campaigns to Target Voters by Affiliation Anymore

    Google is tweaking its policy for political ads, which includes doing away with microtargeting by political affiliation or voting records. The search giant also announced Wednesday that it would clarify its advertising policy to make sure that political advertisers can’t make grossly misleading statements. “We’re limiting election ads audience targeting to the following general categories: [...]

  • Sonos Q4 Results: Revenue, Losses Grow,

    Sonos Acquires Voice Assistant Startup Snips for $37.5 Million

    Smart speaker maker Sonos is getting ready to take a more active role in voice control: Sonos announced the acquisition of Paris- and Tokyo-based voice assistant startup Snips Wednesday. Snips had been developing a platform to launch dedicated voice assistants for smart speakers and other devices. Sonos spent $37.5 million in cash on the startup, [...]

More From Our Brands

Access exclusive content