×
You will be redirected back to your article in seconds

Christina Grimmie’s Team Wins $250,000 Prize for Humane Society

The team led by Christina Grimmie, the former contestant on “The Voice” and YouTube star who was shot dead last week, has won the $250,000 grand prize for the Humane Society of the United States in a “social giving” charity event.

The Charity Champions League competition, launched earlier this month by CBS’s EcoMedia, featured 10 other celebs who led teams in support of various nonprofit orgs.

Grimmie, a finalist on season six of NBC’s “The Voice,” was killed after performing at a concert in Orlando, Fla. She was 22.

In honor of the slain singer, the Humane Society is creating the Christina Grimmie Animal Medical Fund to provide veterinary attention and ongoing care for its most critical animal rescue cases. “We hope that the Grimmie family, and her worldwide fans, take some solace in knowing that her compassion for animals and people will live on through this life-saving program,” Wayne Pacelle, president and CEO of the Humane Society said in a statement.

One of Grimmie’s final tweets rallied her fans to participate in the charity event:

The free-to-play charity competition awarded points to each team when members read, watched or shared content on the Charity Champions League website and recruited others to join their team, allowing them to support causes without making a personal donation. The event ran from June 1-15.

“Christina Grimmie and all our team captains proved that when you present the American public with an easy way to get involved and make a difference, they will take action,” said Paul Polizzotto, founder and president of CBS EcoMedia. “We are delighted to be able to direct critical funding to the Humane Society of the United States, which Christina was so dedicated to supporting, and to the other ten very worthy nonprofit organizations that participated in the competition.”

The prize amounts awarded in the Charity Champions League were: Nancy O’Dell for ALS.net ($100,000); Kevin Frazier for School on Wheels ($75,000); Cal Ripken, Jr. for Cal Ripken Sr. Foundation ($50,000); Phil Keoghan for National Multiple Sclerosis Society ($25,000); Weylie Hoang for ASPCA ($15,000); Usain Bolt for After–School All–Stars ($10,000); Mark Teixeira for Harlem RBI ($10,000); Jerod Mayo for Boston Medical Center ($5,000); YouTube creator Nika Erculj for the Trevor Project ($5,000); and Stephanie May and Matilda Donovan for Ronald McDonald House Charities ($5,000).

The $550,000 prize pool for Charity Champions League was provided through contributions from Toyota dealers, ServiceMaster, Tri-State Chevy Dealers, Winthrop University Hospital and Jerome’s Furniture.

EcoMedia, which lets marketers direct a portion of their ad budgets to participating nonprofit charities, was founded in 2001 and acquired by CBS in 2010.

Popular on Variety

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content