CBS Touts Record-Breaking Grammys Streaming, Despite Technical Glitch

CBS said its live Internet stream of the 58th Annual Grammy Awards via its All Access subscription service registered record highs — even though the Eye suffered a glitch Monday night that prevented some users from temporarily accessing the show.

According to the broadcaster, CBS All Access had its biggest day ever for both time spent live-streaming and unique users, up 247% and 192%, respectively, over last year’s Grammy Awards. In addition, it said CBS All Access recorded its highest number of signups in one day for the Grammys webcast.

CBS did not disclose how many All Access users accessed the Grammys stream (nor has it said how many subscribers it has for the $5.99-per-month service).

On Monday evening, CBS Interactive said that some All Access users “experienced temporary difficulty accessing the live online feed of the Grammys,” blaming the problems on a third-party location services provider that had a “brief issue” verifying user location. The broadcaster said all users were able to log in to the live stream around 10 p.m. ET.

CBS’ TV broadcast yielded a slight year-over-year increase in overall viewership, although the Grammys fell to a seven-year low among adults 18-49, per Nielsen. That raises the possibility that the CBS All Access live stream cut into the audience for the TV broadcast in the key demo.

Besides lifting CBS All Access, the Grammys also drove record traffic across to the Eye’s other digital platforms, including CBS.com and the CBS app, the company said. Unique users, visits and time spent were each up double-digit percentage points over last year.

“This year we offered the live stream to consumers in even more markets and across more devices than ever before, and music fans responded in a big way, breaking records for the service across every metric,” said Marc DeBevoise, exec VP and g.m. of CBS Digital Media for CBS Interactive.

This was the first year a live stream of the Grammys was available on connected-TV devices, including Apple TV, Roku players, Google Chromecast, Android TV, Xbox 360 and Amazon Fire TV. In addition, it was available to stream live online at CBS.com, and on iOS, Android and Windows 10 mobile phones and tablets. The All Access live stream was available in 130 markets across the U.S., including New York City, Los Angeles, Chicago and Philadelphia.

Separately, CBS and Cablevision Systems announced Tuesday that the New York-area cable company is the first pay-TV operator that will provide customers access to live authenticated streaming on CBS.com and the CBS app of the network.

Pictured: Taylor Swift performs at the 58th Annual Grammy Awards.

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