The company did not share info on specific projects or series Dallas will be working on with StyleHaul. Dallas says he plans to release four YouTube videos per month starting in December. The 22-year-old rose to fame on with six-second comedy clips on Vine — which Twitter has said it will shut down — and has since grown to 5 million YouTube subscribers, 16 million Instagram followers, 9.3 million on Twitter and 3.5 million on Facebook.
“I’m excited to join the StyleHaul community and bring new content to my fans,” Cameron Dallas said in a prepared statement. “StyleHaul will allow me more opportunities to express my point of view in the lifestyle and fashion space.”
Dallas joins StyleHaul’s roster of 6,500 creators, which include digital influencers like Zoella, Joey Graceffa, Fleur De Force, Joe Sugg, and Dulce Candy.
On the strength of his massive online audience, Netflix greenlit “Chasing Cameron,” a reality series about Dallas’ life as an internet star that premieres Dec. 27. He also appeared in Fullscreen’s original movie “The Outfield” alongside fellow Vine star Nash Grier and in 2014 toplined comedy “Expelled” from AwesomenessTV. In addition, Dallas has a budding career as a model, featured in Dolce & Gabbana’s #DGMillennials campaign promoting its 2017 spring line.
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“We are thrilled to welcome Cameron Dallas to the StyleHaul family — we have been big fans of his since the very beginning,” said StyleHaul president and CEO Stephanie Horbaczewski, who founded the company in 2011. “We’ve seen his content evolve with a natural flair for style and fashion, and we’re excited to expand his footprint together.”
StyleHaul’s network drives more than 2.5 billion views each month with a worldwide audience of more than 500 million. The L.A.-based company recently launched a male-focused channel, Hauk, but Dallas is not joining StyleHaul under that umbrella. StyleHaul is owned by RTL Group, Europe’s largest broadcaster.
Dallas had been in talks with StyleHaul for several months on the deal. He’s repped by WME, Brillstein Entertainment Partners and attorney Adam Kaller.