You will be redirected back to your article in seconds

Cameron Dallas Signs With StyleHaul Network (EXCLUSIVE)

Social-media superstar Cameron Dallas has signed with fashion, beauty and lifestyle network StyleHaul to develop original content and grow his fanbase across multiple platforms.

The company did not share info on specific projects or series Dallas will be working on with StyleHaul. Dallas says he plans to release four YouTube videos per month starting in December. The 22-year-old rose to fame on with six-second comedy clips on Vine — which Twitter has said it will shut down — and has since grown to 5 million YouTube subscribers, 16 million Instagram followers, 9.3 million on Twitter and 3.5 million on Facebook.

“I’m excited to join the StyleHaul community and bring new content to my fans,” Cameron Dallas said in a prepared statement. “StyleHaul will allow me more opportunities to express my point of view in the lifestyle and fashion space.”

Dallas joins StyleHaul’s roster of 6,500 creators, which include digital influencers like Zoella, Joey Graceffa, Fleur De Force, Joe Sugg, and Dulce Candy.

On the strength of his massive online audience, Netflix greenlit “Chasing Cameron,” a reality series about Dallas’ life as an internet star that premieres Dec. 27. He also appeared in Fullscreen’s original movie “The Outfield” alongside fellow Vine star Nash Grier and in 2014 toplined comedy “Expelled” from AwesomenessTV. In addition, Dallas has a budding career as a model, featured in Dolce & Gabbana’s #DGMillennials campaign promoting its 2017 spring line.

“We are thrilled to welcome Cameron Dallas to the StyleHaul family — we have been big fans of his since the very beginning,” said StyleHaul president and CEO Stephanie Horbaczewski, who founded the company in 2011. “We’ve seen his content evolve with a natural flair for style and fashion, and we’re excited to expand his footprint together.”

StyleHaul’s network drives more than 2.5 billion views each month with a worldwide audience of more than 500 million. The L.A.-based company recently launched a male-focused channel, Hauk, but Dallas is not joining StyleHaul under that umbrella. StyleHaul is owned by RTL Group, Europe’s largest broadcaster.

Dallas had been in talks with StyleHaul for several months on the deal. He’s repped by WME, Brillstein Entertainment Partners and attorney Adam Kaller.

Popular on Variety

More Digital

  • Bristol, CT - March 13, 2017

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

More From Our Brands

Access exclusive content