×
You will be redirected back to your article in seconds

BuzzFeed Launches Free Video Apps

BuzzFeed, which has seen huge play for its video content on YouTube, Facebook, Snapchat and other platforms, is moving to capture more of that audience with its own mobile video apps.

The BuzzFeed Video apps for Android and Apple iOS initially will not carry any ads. However, “We anticipate monetizing down the line with our native advertising offering,” a BuzzFeed rep said.

Currently, BuzzFeed publishes its video content to more than 30 platforms. Now, for the first time, the new-media company has developed its own proprietary video player designed to let users binge-watch videos with autoplay.

“We’re excited about native apps because we can provide deep experiences that aren’t always possible on the Web,” a BuzzFeed spokeswoman said. “Providing rich features like notifications, personalization and content exclusivity can bring huge enhancements to the video experience.”

New York-based BuzzFeed has placed a significant emphasis on video content and distribution, and today video accounts for roughly half its 5 billion monthly content views. Last summer NBCUniversal invested $200 million in the company, and in 2014 it created BuzzFeed Motion Pictures to develop a range of original content spanning short-form clips to potentially feature-length films.

In January 2016, BuzzFeed’s Tasty food network hit 3.2 billion views on Facebook alone — blowing past the previous billion-view monthly high-water mark for any publisher on any platform — according to research firm Tubular Labs. The next biggest video creator was Justin Bieber with 962 million views for the month, mostly on YouTube.

The BuzzFeed Video apps will include popular shows including the Try Guys, Broke, Violet and Tasty. Users can subscribe to their favorite shows and get alerts when new videos come out, in some cases before they have been distributed elsewhere “as we experiment with windowing content,” the BuzzFeed rep said.

More Digital

  • Gabrielle Union

    10 Things We Learned at Variety’s 2019 Entertainment Marketing Summit

    Variety’s 2019 Entertainment Marketing Summit, which brought top execs to Hollywood’s NeueHouse on Thursday, covered considerable ground. From cutting through the noise in an oversaturated media landscape to welcoming exciting technology like virtual reality, industry veterans offered insight into what to expect from the marketing world in coming years. Here are 10 things we learned [...]

  • Netflix iPhone mobile app

    Netflix Tries Out Mobile-Only Subscription Plan in India

    Streaming giant Netflix is testing a mobile-only subscription in India that costs half of its basic plan. Netflix India’s monthly plans begin at INR500 ($7.27). The mobile only plan is being trialled at INR250 ($3.63) per month. “We are always looking for ways to make Netflix more enjoyable and accessible,” a Netflix spokesperson told Variety. [...]

  • How Netflix Uses Technology: A Look

    How Netflix Wants to Take on Its Competition in 2019 and Beyond

    “They’re going to do some great shows. I’m going to be envious.” Netflix CEO Reed Hastings practiced humility when he was asked about new competitors like Disney’s and Apple’s upcoming streaming services this week. “These are amazing, large, well-funded companies with very significant efforts,” he said. “But you do your best job when you have [...]

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

More From Our Brands

Access exclusive content