×
You will be redirected back to your article in seconds

BuzzFeed Teams With Twitter for Election-Night Live-Streaming Special

Longtime TV producer Bruce Perlmutter will oversee Nov. 8 live broadcast

BuzzFeed has done plenty of live-streaming video on Facebook, but on Nov. 8 it will produce an election-night special that will be available exclusively on Twitter.

Starting at 6 p.m. Eastern on Nov. 8, BuzzFeed News will present live coverage from its New York City offices on Twitter, with the video accompanied by a feed of election-related tweets. Longtime TV producer Bruce Perlmutter will serve as executive producer of the special.

The BuzzFeed News live stream on Twitter will include TV-style mid-roll advertising spots combined with original news clips produced by BuzzFeed News that advertisers will be able to sponsor and promote on Twitter. BuzzFeed News will work with Decision Desk HQ on projected winners of the evening’s races — which the company claims will provide “a fast, accurate alternative to the television networks’ single set of election data.”

BuzzFeed, however, heads into the biggest night of the 2016 political season without its K-File investigative reporting unit, led by Andrew Kaczynski, after CNN poached the four-person team earlier this month. The K-File reporters’ scoops this year have included tracking down audio from a 2002 interview in which Trump told Howard Stern he was opposed to the Iraq invasion.

“At a time when so much political coverage amounts to reading tweets aloud, we’re excited to add original reporting and analysis inside Twitter,” BuzzFeed editor-in-chief Ben Smith said.

Popular on Variety

The BuzzFeed livestream will be available at election.twitter.com, but that won’t go live until a few days prior to the election.

Perlmutter, who previously has worked at CNN, MSNBC, and E!, has overseen production of live events including the 2012 Summer Olympics in London, live red-carpet events, and most recently the Fox special “Heaven Sent,” in which skydiver Luke Aikins made a 25,000-foot jump without a parachute.

Twitter’s live-stream of Bloomberg Media’s coverage of the second presidential debate between Hillary Clinton and Donald Trump on Oct. 9 reached 3.2 million unique viewers, an increase of 30% over the first presidential debate. Its average per-minute audience was up 7%, to 369,000 viewers, while the U.S. TV audience declined 21% versus the first Trump-Clinton meeting. The debate also became the most-tweeted political event of the 2016 season with more than 17 million debate-related posts.

More Digital

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Institutes Stricter Harassment Policy, Won't Exempt Public Figures

    YouTube has promised to ramp up its fight against hate and harassment: The Google-owned video service announced changes to its harassment policy Wednesday, which include a ban on implicit threats of violence and insults that target someone for their race, gender expression or sexual orientation. “We will not tolerate harassment,” said YouTube’s global head of [...]

  • Janko Roettgers, Jeremy Legg, Vicky Colf,

    Listen: Inside HBO Max's Streaming Strategy With WarnerMedia CTO Jeremy Legg

    HBO Max may not be streaming to consumers until May 2020, but for Jeremy Legg, the hard work has already begun. The WarnerMedia chief technology officer is deep into the development of parent company AT&T’s highest priority next year. While rival efforts from Disney and Apple are already in market, he envisions launching a product [...]

  • quibi

    Quibi Orders Gaming Thriller ‘Curs_r’ From Anton, Stigma, Ridley Scott

    Quibi has greenlit the development of “Curs_r,” a gaming drama series executive produced by Anton, Stigma Films and Ridley Scott. The series will be directed by Toby Meakins (“Bite Size Horror”) and is written by Simon Allen (“The Watch,” “Das Boot,” “The Musketeers”). Matthew James Wilkinson (“Yesterday,” “Amulet”) is producing. The series centers on the [...]

  • Susie Banikarim - Vice News

    Vice News Hires Susie Banikarim to Head Newsgathering Operations (EXCLUSIVE)

    Susie Banikarim, a journalist with nearly two decades of experience in digital and TV news, is joining Vice News as one of its top editorial execs. Vice Media Group tapped Banikarim as executive VP and global head of newsgathering for Vice News, a newly created role. She will be based out of Vice’s Brooklyn headquarters [...]

  • Daniel Ek Spotify

    New Netflix Original to Tell the Story of Spotify's Creation

    In a case of one disrupter telling the story of another, Netflix has boarded a series about the creation of Spotify, the Swedish startup that’s become one of the world’s leading music services. The as-yet-untitled limited series, to be directed by Per-Olav Sørensen (“Quicksand”), is inspired by the book “Spotify Untold” by Sven Carlsson and [...]

  • Jamie Gutfreund Greg Coleman - Tubular

    Tubular Labs Adds Jamie Gutfreund, Greg Coleman to Board

    Video-measurement firm Tubular Labs announced two additions to its board of directors: Jamie Gutfreund, ex-chief strategy officer of CAA and formerly Hasbro’s chief consumer experience officer, and Greg Coleman, former president of BuzzFeed. Gutfreund and Coleman are not personally investing in Tubular Labs but will receive stock options in the privately held company. They join [...]

More From Our Brands

Access exclusive content