×
You will be redirected back to your article in seconds

BuzzFeed Teams With Twitter for Election-Night Live-Streaming Special

Longtime TV producer Bruce Perlmutter will oversee Nov. 8 live broadcast

BuzzFeed has done plenty of live-streaming video on Facebook, but on Nov. 8 it will produce an election-night special that will be available exclusively on Twitter.

Starting at 6 p.m. Eastern on Nov. 8, BuzzFeed News will present live coverage from its New York City offices on Twitter, with the video accompanied by a feed of election-related tweets. Longtime TV producer Bruce Perlmutter will serve as executive producer of the special.

The BuzzFeed News live stream on Twitter will include TV-style mid-roll advertising spots combined with original news clips produced by BuzzFeed News that advertisers will be able to sponsor and promote on Twitter. BuzzFeed News will work with Decision Desk HQ on projected winners of the evening’s races — which the company claims will provide “a fast, accurate alternative to the television networks’ single set of election data.”

BuzzFeed, however, heads into the biggest night of the 2016 political season without its K-File investigative reporting unit, led by Andrew Kaczynski, after CNN poached the four-person team earlier this month. The K-File reporters’ scoops this year have included tracking down audio from a 2002 interview in which Trump told Howard Stern he was opposed to the Iraq invasion.

“At a time when so much political coverage amounts to reading tweets aloud, we’re excited to add original reporting and analysis inside Twitter,” BuzzFeed editor-in-chief Ben Smith said.

The BuzzFeed livestream will be available at election.twitter.com, but that won’t go live until a few days prior to the election.

Perlmutter, who previously has worked at CNN, MSNBC, and E!, has overseen production of live events including the 2012 Summer Olympics in London, live red-carpet events, and most recently the Fox special “Heaven Sent,” in which skydiver Luke Aikins made a 25,000-foot jump without a parachute.

Twitter’s live-stream of Bloomberg Media’s coverage of the second presidential debate between Hillary Clinton and Donald Trump on Oct. 9 reached 3.2 million unique viewers, an increase of 30% over the first presidential debate. Its average per-minute audience was up 7%, to 369,000 viewers, while the U.S. TV audience declined 21% versus the first Trump-Clinton meeting. The debate also became the most-tweeted political event of the 2016 season with more than 17 million debate-related posts.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content