You will be redirected back to your article in seconds

BuzzFeed 2020 Election Countdown Clock Video Stream Goes Viral

BuzzFeed’s latest live-video hit, in terms of bang for the buck on production dollars, is an absolute winner.

The millennial-skewing digital publisher last Wednesday posted a simple countdown clock until the 2020 election, following Donald Trump’s election night victory, showing the years, months, weeks, days, hours, minutes and seconds until the next U.S. presidential election.

Since then, the Facebook video, backed by Muzak-y light jazz tracks, has been viewed more than 50 million times as of Monday at noon ET — and has been liked 1.3 million times and shared more than 780,000 times. The three-and-a-half live video was streamed on Nov. 9 starting at 5:35 p.m. ET.

That means the BuzzFeed countdown clock appears to have been viewed and shared by more people than its relatively pricey, TV-style election night coverage that was live-streamed exclusively via Twitter. That garnered 6.8 million unique viewers on election night 2016.

Clearly, BuzzFeed’s costs to produce the countdown-clock sight gag were de minimis, surely even less than what it cost to wrap dozens of rubber bands around a watermelon to make it explode (which has been viewed 11 million times).

While BuzzFeed is not generating revenue per se from the Facebook Live countdown-clock video, the stunt is aimed at building its brand awareness and reinforcing its cheeky editorial tone.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content