The announcement with Ellis, best known for novels “American Psycho,” “Less Than Zero” and “Rules of Attraction,” comes as Fullscreen is set to launch its $4.99 monthly service Tuesday aimed at consumers 13-30 — positioned as a kind of Netflix for Gen Z.
In addition, Fullscreen on Monday announced a daily sketch-comedy show to be available on the SVOD service featuring top digital talent from the company’s talent network. “Party in the Back,” featuring Twaimz, Josh Leyva, Rachel Scanlon and Brandon Armstrong, will feature daily content providing a behind-the-scenes look at their efforts to create new programming while working at Fullscreen.
In Ellis’ “The Deleted,” the disappearance of three seemingly unconnected people from Los Angeles triggers a collective paranoia among a group of twentysomethings, all of whom escaped from a cult several years back. The show has been in development for more than year and is slated to go into production this summer; no premiere date has been set.
“It’s going push some boundaries and it’s definitely going to be the darkest of our original shows,” said George Strompolos, Fullscreen founder and CEO.
The new shows will join the Fullscreen SVOD service, stocked with about 1,000 hours of video at launch. That includes originals “Electra Woman & Dyna Girl,” starring Grace Helbig and Hannah Hart in a comedic reboot of Sid and Marty Krofft’s 1970s original; teen-drama satire “Filthy Preppy Teen$” from Paul Scheer (“Party Over Here,” “Fresh Off the Boat”), Abominable Pictures and Jonathan Stern (“Childrens Hospital,” “Wet Hot American Summer: First Day of Camp”); “Shane & Friends,” a weekly talk show hosted by YouTube star Shane Dawson; teen drama “The Outfield” starring Cameron Dallas and Nash Grier; and “My Selfie Life,” created and exec produced by John Farrar (“Man v. Viral”) and Pete Cooksley (“Find My First Love”).
Fullscreen’s ad-free subscription service also is producing a series of other weekly talk-show formats including “Explain Things to Me,” a “geekstravaganza” featuring Anna Akana and Brad Gage; “Slumber Party with Alie & Georgia,” with best pals Alie Ward and Georgia Hardstark dishing sage advice; and “Waste of Time with ItsTheReal,” in which comedian brothers Eric and Jeff Rosenthal invite guests to their apartment to talk rap music, NYC and food.
“We created a new kind of entertainment experience which merges the things we love about premium content and social media,” said Strompolos. “We think the future of media is going to look more like what we’re doing than what we’ve seen over the past several decades.”
Fullscreen’s content-discovery features will include a sharable GIF creator and playlists curated by Fullscreen-affiliated talent. A mood-based search feature will let viewers find shows based on attributes like “learn new things” or “laugh ’til it hurts.”
The launch sponsor for Fullscreen SVOD is AT&T. Otter Media, the telco’s joint venture with the Chernin Group, is the majority owner of Fullscreen.
AT&T will collaborate with Fullscreen to market and promote the service with special offers for the telecommunication company’s more than 100 million video, mobile and broadband customers. This summer, Fullscreen and AT&T are set to co-produce premium content that will be carried on both Fullscreen SVOD and a Fullscreen programming block on AT&T’s Audience Network, available to DirecTV and U-verse TV subscribers.
In addition to Fullscreen’s original productions, the SVOD service’s lineup features movies and TV shows licensed from partners including Warner Bros. Television, Sony Pictures, NBCUniversal and MTV.
Those titles include “Buffy The Vampire Slayer,” “Napoleon Dynamite” and “Out There” (20th Century Fox Television); “Dawson’s Creek” (Sony Pictures Television); “Saved by the Bell,” “The Breakfast Club” and “Accepted” (NBCU); “Cruel Intentions” and “Center Stage” (Sony Pictures Entertainment); “Summer Forever” (Maker Studios and Relativity Digital); and “The Inbetweeners Movie” (Lionsgate) and “The Inbetweeners” (DRG).
Fullscreen is promoting the SVOD launch with a nationwide pizza giveaway. Beginning at 6 p.m. ET on April 26, fans of “Electra Woman & Dyna Girl” who post selfies @Fullscreen on Twitter about the show with the hashtag #fullscreenparty will be eligible to win home delivery of one of up to 5,000 free pizzas.
Fullscreen is available the web and via iPhone, iPad, select Android devices and Google Chromecast worldwide for $4.99 per month.
Pictured above: Bret Easton Ellis