×
You will be redirected back to your article in seconds

Bravo, Mashable Pact for 4 Short-Form Original Series

Companies teamed on “Real Thoughts with Real Housewives” late last year

In another tango of old- and new-media dance partners, NBCUniversal’s Bravo Media and Mashable said they are co-producing four short-form original series slated to debut in 2016.

The series, the first of which is expected to be released this spring, will be jointly developed collaboratively by Bravo and Mashable Studios, which produces and distributes original digital video. The companies didn’t provide additional details on the projects except to say the content will emphasize new formats and platforms, with the goal of maximizing their shareability across social media.

The pact stems from Bravo’s work with Mashable Studios around the cabler’s “Real Housewives” franchise. Short-form digital series “Real Thoughts With Real Housewives” (pictured above) launched across both brands late last year and featured “Real Housewives” stars Kenya Moore, Lisa Rinna and Kyle Richards sharing their “real” thoughts about life. The series was distributed across Mashable.com, Facebook, YouTube and Bravo digital platforms.

“We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision,” said Adam Ostrow, Mashable’s chief strategy officer.

Mashable attracts about 45 million monthly unique visitors and has 28 million social-media followers. The New York-based company has raised $31 million from investors including Time Warner Investments, Tribune Digital Ventures and Updata Partners.

Pictured above: Kyle Richards in Bravo and Mashable’s “Real Thoughts With Real Housewives”

More Digital

  • THE UMBRELLA ACADEMY

    'The Umbrella Academy' Superheroes Series Premiere Date Set on Netflix

    The dysfunctional-family superheroes of “The Umbrella Academy” are landing on Netflix worldwide on Feb. 15, 2019. The live-action series is based on the “Umbrella Academy” comic books created and written by Gerard Way and illustrated by Gabriel Bá, published by Dark Horse Comics. The Netflix original series comprises 10 one-hour episodes. “The Umbrella Academy” stars [...]

  • ATF: Hooq Adds Trio of Original

    ATF: Hooq Adds Trio of Original Series, Partnership With Vice Media

    Asian video-on-demand service, Hooq has unveiled three Indonesian-made original series, and a partnership with online content group Vice. The new shows range from a talk show “TL;DR” that will be co-produced with Vice, to a full-length series, “Check Out The Store Next Door” (“Cek Toko Sebelah the Series”) and a short form series. The partnership [...]

  • ATF: Indian Streamer Eros Now Launches

    ATF: Indian Streamer Eros Now Launches 'Flesh' as Original Series

    Eros Now, the video streaming arm of Indian film production and distribution giant Eros International, has begun production of an original web TV series. Its human trafficking drama “Flesh” will air in early 2019. “Flesh” stars Swara Bhaskar (“Raanjhanaa,” “Veera Di Wedding”) as a belligerent female cop who takes matters into her own hands in [...]

  • Avengers End Game Trailer

    'Avengers: Endgame' Trailer Smashes 24-Hour Video Views Record

    With the Marvel fandom’s anticipation leading up to “Avengers: Endgame,” it’s no surprise that the trailer drop set a new record for most views in its first 24 hours. The “Avengers: Endgame” trailer was viewed 289 million times in its first 24 hours, after it was released around 5 a.m. PT Friday, according to Marvel [...]

  • Fandor Logo

    Fandor Lays Off Staff, Sells Assets of Indie-Film Streaming Service (EXCLUSIVE)

    Fandor, the independent-film streaming service, has laid off nearly all of its employees and has sold its assets, Variety has learned. Reached for comment, Fandor CEO/chairman Chris Kelly sent a statement in which he said Fandor has a deal in place that will let a “new entity” continue to operate the service. He declined to [...]

  • ESL And Oculus Partner For VR

    ESL And Oculus Partner For VR Charity Challenge Game Show

    Esports company ESL is teaming up with Oculus for the Change the Game VR Charity Challenge (VRCC), it announced on Friday. Two teams of influencers will compete for a $100,000 prize during the event. Each will represent one of two gaming charities — Stack Up or Take This. Stack Up is a nonprofit that works [...]

More From Our Brands

Access exclusive content