The series, the first of which is expected to be released this spring, will be jointly developed collaboratively by Bravo and Mashable Studios, which produces and distributes original digital video. The companies didn’t provide additional details on the projects except to say the content will emphasize new formats and platforms, with the goal of maximizing their shareability across social media.
The pact stems from Bravo’s work with Mashable Studios around the cabler’s “Real Housewives” franchise. Short-form digital series “Real Thoughts With Real Housewives” (pictured above) launched across both brands late last year and featured “Real Housewives” stars Kenya Moore, Lisa Rinna and Kyle Richards sharing their “real” thoughts about life. The series was distributed across Mashable.com, Facebook, YouTube and Bravo digital platforms.
“We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision,” said Adam Ostrow, Mashable’s chief strategy officer.
Mashable attracts about 45 million monthly unique visitors and has 28 million social-media followers. The New York-based company has raised $31 million from investors including Time Warner Investments, Tribune Digital Ventures and Updata Partners.
Pictured above: Kyle Richards in Bravo and Mashable’s “Real Thoughts With Real Housewives”