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Beyonce dropped her new album “Lemonade” exclusively on Tidal, the music streaming service that she partly owns, on Saturday night following a world premiere event on HBO — a big deal for the company.

But according to the New York Times, Tidal is only getting a 24-hour window of exclusivity. The report, citing sources briefed on plans for the release, says that the highly anticipated album will hit iTunes at midnight on Sunday.

An insider close to the situation tells Variety that Tidal retains streaming exclusivity to “Lemonade” “in perpetuity.” Tidal has download exclusivity, however, until at least 10 p.m. on Sunday, the source says.

The 12-track “Lemonade,” along with the accompanying visual album, marks Beyonce’s sixth studio album and second visual album. It’s also the second time that Beyonce has dropped an album by surprise. It features such collaborators as the Weeknd (“6 Inch”), Jack White (“Don’t Hurt Yourself”), Kendrick Lamar (“Freedom”) and James Blake (“Forward”).

Tidal users can currently download “Lemonade” on the site for $17.99, in addition to being able to stream the album.

The album release comes just as Beyonce is getting ready to embark on her “Formation” world tour, which kicks off Wednesday in Miami.

Variety has reached out to Apple for comment.