Bento Box Animation Studio Launches Digital Division (Exclusive)

New division inks pact with virtual-reality startup Littlstar to launch VR animation channel

Bento Box Entertainment, the animation studio best known for Fox’s “Bob’s Burgers,” has formed a digital studio division with a slate of millennial-targeted programming including animated virtual-reality content.

Bento Box Digital Studios plans to distribute its content across multiple digital and mobile platforms, including YouTube, Facebook, Apple, Amazon, Snapchat and Instagram, as well as via live-streaming. For the new digital studio, BBE also struck an exclusive partnership with Littlstar, an aggregator of VR video, to produce, curate and distribute immersive animated VR content.

As video consumption continues to shift to mobile and other digital platforms, said Bento Box Entertainment CEO Scott Greenberg, “The digital studio is a natural next step for us.”

Besides “Bob’s Burgers,” BBE’s production credits include Comedy Central’s upcoming “Legends of Chamberlain Heights” and Hulu’s “The Awesomes” from Seth Meyers and Mike Shoemaker.

Bento Box Digital Studio’s initial original content slate for 2016 includes the following:

  • “sWooZie’s Adorably Dead,” an original animated comedy created by sWooZie, a YouTube comedian, animator and former pro gamer with 3.8 million subscribers;
  • “The Pandas,” a 13-episode animated comedy series (pictured above) from Danish creators Mikael Wulff and Anders Morgenthaler that will feature a cast of social influencers and voiceover actors, being produced with Toronto-based Corus Entertainment;
  • “The Damn Show,” a revival of cult-favorite sketch comedy series from the creators of Comedy Central’s “Brickleberry,” Waco O’Guin and Roger Black, a weekly show that will mix live-action and animated content; and
  • “Glove & Boots,” a weekly puppet show from creators Damien Eckhardt-Jacobi and Vincent Bova, who launched it on YouTube two years ago.

Under Bento Box Digital Studios’ partnership with Littlstar, the companies will launch a branded animation channel powered by Littlstar’s technology and programmed with content created and curated by Bento Box. The VR channel will be available as a standalone app and on Littlstar’s network and Bento Box platforms.

“We are not only setting the standards for immersive animation in this collaboration with Bento Box, but will be breaking out of traditional broadcast bounds and creating the premiere destination for animated, 360-degree VR content,” said Tony Mugavero, founder and CEO of Littlstar.

Littlstar, which last year received an investment from Disney, has deals with media partners including Fusion, Legend 3D and digital star Michelle Phan.

Bento Box announced the digital studio launch Thursday at the Digital Entertainment World confab in L.A.

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