Ads placed for the superhero movie had an estimated media value of $5.69 million through Sunday, for 745 national ad airings across 36 networks. Just behind it in second place: Warner Bros.’ “Barbershop: The Next Cut,” which saw 741 national ad airings across 26 networks, with an estimated media value of $5.20 million.
TV ad placements for Universal’s “The Boss” (EMV: $4.03 million), Walt Disney’s “The Jungle Book” ($3.84 million) and Lionsgate’s “Criminal” ($3.24 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/21/2016 and 03/27/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
We all knew the end was coming. Bob Iger had promised, time and again, that the end was coming. But the rather abrupt announcement Tuesday afternoon that he would relinquish his longtime role as CEO of the Walt Disney Co. — and that theme parks head Bob Chapek would succeed him at the top of [...]
FandangoNow, the on-demand transactional movie and TV service from NBCUniversal-owned Fandango, is now available on Amazon Fire TV devices and Fire TV Edition Smart TVs. The expansion to Amazon’s TV hardware platform comes as Fandango vies to get a bigger slice of the digital-entertainment pie — competing with Amazon Video, as well as Apple, Google [...]
Starz CEO Jeffrey Hirsch has outlined the local originals strategy for Starzplay, revealing that a slate of shows are being planned out of the Middle East and India as the business looks to complement its U.S. and English-language pipeline of content. Speaking at the Berlinale Series Market and Conference on Wednesday, the executive told Variety that the [...]
Minute Media is poised to hunt for more acquisition targets in sports and entertainment digital media after raising a fresh round of $40 million in venture-capital funding. The New York-based company in January acquired sports property FanSided (which had been part of Time Inc.’s Sports Illustrated group) from Meredith Corp. for a reported $15 million. [...]
Global streaming giant, Netflix is partnering with six different Japanese creators in order to expand its slate of originals anime content. Among the deals are ones with Clamp, the female manga collective that was responsible for the “Cardcaptor Sakura” franchise. Another is with Mari Yamazaki, whose “Thermae Romae” manga was turned into two hit live-action [...]
Netflix is looking to create more transparency and dispel some of the myths around working with the streaming giant as it ramps up its European operations, though the company’s fast-paced shooting schedules are “not for everyone,” director of international originals Rachel Eggebeen said Tuesday morning at the Berlinale Series Market. “It’s a fast pace that [...]
Netflix’s “Stateless,” which premieres Wednesday at the Berlin Film Festival, looks at the plight of refugees in a detention center in Australia. Co-creators Cate Blanchett, who also appears in the show, Elise McCredie and Tony Ayres talk to Variety about it, ahead of an on-stage discussion in Berlin moderated by Variety. The story, which is [...]