×

‘Batman v Superman’ Again Tops in TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, DC Entertainment claims the top spot in TV ad spending for the second week in a row with “Batman v Superman: Dawn of Justice.”

Ads placed for the superhero movie had an estimated media value of $5.69 million through Sunday, for 745 national ad airings across 36 networks. Just behind it in second place: Warner Bros.’ “Barbershop: The Next Cut,” which saw 741 national ad airings across 26 networks, with an estimated media value of $5.20 million.

TV ad placements for Universal’s “The Boss” (EMV: $4.03 million), Walt Disney’s “The Jungle Book” ($3.84 million) and Lionsgate’s “Criminal” ($3.24 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$5.69M – Batman v Superman: Dawn of Justice

Batman v Superman: Dawn of Justice
Online Activity: 11.90% within the movie category*
National Airings: 745
Networks: 36
Most Aired On: Comedy Central, ESPN
Creative Versions: 24
Est. Lifetime TV Spend: $29.03M
Studio: DC Entertainment
Started Airing: 01/09/16

$5.2M – Barbershop: The Next Cut

Barbershop: The Next Cut
Online Activity: 0.28% within the movie category*
National Airings: 741
Networks: 26
Most Aired On: MTV, ESPN
Creative Versions: 10
Est. Lifetime TV Spend: $9.68M
Studio: Warner Bros.
Started Airing: 02/12/16

$4.03M – The Boss

The Boss
Online Activity: 0.84% within the movie category*
National Airings: 742
Networks: 33
Most Aired On: Comedy Central, OXYGEN
Creative Versions: 14
Est. Lifetime TV Spend: $9.61M
Studio: Universal Pictures
Started Airing: 02/13/16

$3.84M – The Jungle Book

The Jungle Book
Online Activity: 0.96% within the movie category*
National Airings: 473
Networks: 27
Most Aired On: Disney Channel, Disney XD
Creative Versions: 13
Est. Lifetime TV Spend: $8.05M
Studio: Walt Disney Pictures
Started Airing: 02/21/16

$3.24M – Criminal

Criminal
Online Activity: 0.50% within the movie category*
National Airings: 208
Networks: 15
Most Aired On: A&E, History Channel
Creative Versions: 4
Est. Lifetime TV Spend: $5.35M
Studio: Lionsgate
Started Airing: 03/11/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 03/21/2016 and 03/27/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Digital

  • Bob Chapek Disney CEO

    Why Wall Street Is Unhappy (for Now) With Disney's CEO Change

    We all knew the end was coming. Bob Iger had promised, time and again, that the end was coming. But the rather abrupt announcement Tuesday afternoon that he would relinquish his longtime role as CEO of the Walt Disney Co. — and that theme parks head Bob Chapek would succeed him at the top of [...]

  • FandangoNow - Amazon Fire TV

    Fandango's Video Streaming Service Lands on Amazon Fire TV

    FandangoNow, the on-demand transactional movie and TV service from NBCUniversal-owned Fandango, is now available on Amazon Fire TV devices and Fire TV Edition Smart TVs. The expansion to Amazon’s TV hardware platform comes as Fandango vies to get a bigger slice of the digital-entertainment pie — competing with Amazon Video, as well as Apple, Google [...]

  • The Spanish Princess Starz

    Starz CEO Jeffrey Hirsch Lifts Lid on Local Originals Drive for SVOD Starzplay

    Starz CEO Jeffrey Hirsch has outlined the local originals strategy for Starzplay, revealing that a slate of shows are being planned out of the Middle East and India as the business looks to complement its U.S. and English-language pipeline of content. Speaking at the Berlinale Series Market and Conference on Wednesday, the executive told Variety that the [...]

  • Netflix-logo-N-icon

    Netflix Adds Deals With Six Anime Creators in Japan

    Global streaming giant, Netflix is partnering with six different Japanese creators in order to expand its slate of originals anime content. Among the deals are ones with Clamp, the female manga collective that was responsible for the “Cardcaptor Sakura” franchise. Another is with Mari Yamazaki, whose “Thermae Romae” manga was turned into two hit live-action [...]

  • Netflix Corporate Headquarters in Los Gatos

    Netflix Looks to Dispel Myths in Berlin as it Ramps Up European Production

    Netflix is looking to create more transparency and dispel some of the myths around working with the streaming giant as it ramps up its European operations, though the company’s fast-paced shooting schedules are “not for everyone,” director of international originals Rachel Eggebeen said Tuesday morning at the Berlinale Series Market. “It’s a fast pace that [...]

More From Our Brands

Access exclusive content