Ads placed for the superhero movie had an estimated media value of $5.69 million through Sunday, for 745 national ad airings across 36 networks. Just behind it in second place: Warner Bros.’ “Barbershop: The Next Cut,” which saw 741 national ad airings across 26 networks, with an estimated media value of $5.20 million.
TV ad placements for Universal’s “The Boss” (EMV: $4.03 million), Walt Disney’s “The Jungle Book” ($3.84 million) and Lionsgate’s “Criminal” ($3.24 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/21/2016 and 03/27/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
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