You will be redirected back to your article in seconds

AT&T Sets DirecTV Now Launch Event for Nov. 28

AT&T announced that it is holding a DirecTV Now launch event Monday, Nov. 28, in New York City, where it will unveil more details about the new internet-delivered TV service that promises to shake up the industry with an aggressive pricing strategy.

AT&T CEO Randall Stephenson last month announced a $35 starting price point for DirecTV Now, and said the over-the-top bundle will include more than 100 channels. Premium channels including HBO and Starz also will be available.

While AT&T doesn’t position DirecTV Now as a “skinny bundle” — especially compared with Dish Network’s lower-priced Sling TV, which starts with about 30 channels — the service is priced considerably lower than traditional pay-TV packages.

The telco has held its cards close to the vest ahead of DirecTV Now’s official launch. But according to documents viewed by Variety, AT&T is planning to offer various sign-up incentives to recruit subscribers. Customers who commit to three months of the service will get a free Apple TV (worth $150), while those who pay for one month will receive an Amazon Fire TV Stick ($35).

The DirecTV Now documents also revealed that many networks will support a 72-hour “catch-up window” to let users watch shows from the past three days; ESPN is among the networks excluded from the replay feature but customers can log in to WatchESPN to view select past programming. DirecTV Now also will include a video-on-demand library of up to 14,000 titles. (AT&T has declined to comment.)

“If you can bring a compelling price point and a compelling content package and some innovation with it,” Stephenson told analysts on AT&T’s third-quarter 2016 earnings call, “we are absolutely convinced that this is going to be very, very attractive for a large group of customers who really aren’t even in the market today.”

Sony’s PlayStation Vue is also a player in the over-the-top pay-TV segment, while Hulu plans to debut a live TV service in early 2017 and Google’s YouTube is assembling a service it is calling YouTube Unplugged.

More Digital

  • Devin Nunes

    Devin Nunes Files $250 Million Defamation Lawsuit Against Twitter

    U.S. Rep. Devin Nunes filed a $250 million defamation lawsuit against Twitter on Monday, alleging that he has been the victim of hundreds of hate-filled tweets. The suit also takes aim at Liz Mair, a Republican communications consultant who has attacked Nunes on Twitter, and the anonymous accounts “Devin Nunes’ Mom” and “Devin Nunes’ Cow.” [...]

  • Reed Hastings Netflix

    Netflix Won't Be Part of Apple's Video Service, CEO Reed Hastings Confirms

    Netflix CEO Reed Hastings confirmed at a press event in Los Angeles Monday that his company won’t be taking part in Apple’s upcoming video service. “Apple is a great company,” Hastings said. However, Netflix wanted to control its experience within its own app, which is why it wasn’t working with Apple. “We have chosen not [...]

  • mark Beaven

    If Spotify Is Holding Town Halls for Songwriters, They Must Be Open (Guest Column)

    Earlier this month, Amazon, Google, SiriusXM and Spotify challenged the Copyright Royalty Board’s decision to increase the compulsory mechanical rates paid to songwriters by 44% over the next five years. The streamers have come under fierce criticism for the move, which they claim is over the complexities of the CRB’s rules but is widely assumed [...]

  • iHeartMedia Promotes Angel Aristone to Executive

    iHeartMedia Promotes Angel Aristone to Executive VP of Communications

    Angel Aristone has been promoted to executive vice president of communications for iHeartMedia, the company announced today. According to the announcement, Aristone will continue to position iHeart as a media and entertainment leader through proactive strategic communication efforts on both a local and national level. She will also continue to oversee media relations and external [...]

  • UFC 235 Mixed Martial Arts, Las

    All UFC Pay-Per-View Events Moving to ESPN+ Exclusively in U.S. Through 2025

    The UFC — in a major jump to digital away from traditional pay TV — inked an expanded pact with ESPN under which all of the mixed martial arts promoter’s pay-per-view events will be available exclusively on ESPN+ in the U.S. for the next seven years. Under the agreement, the ESPN+ subscription streaming service will [...]

More From Our Brands

Access exclusive content