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Pay-TV customers can now watch shows from NBCUniversal’s Bravo, Syfy and E! on Apple TV with the launch of three apps on the connected-TV platform: Bravo Now, E! Now and Syfy Now.

The apps include access to full seasons and current and past episodes of many of the cablers’ programs, but the content is available only to Apple TV users who authenticate via their cable, satellite or telco TV provider.

The Bravo Now app includes the latest episodes of “The Real Housewives of New York City” (pictured above), “Below Deck Mediterranean,” comedy “Odd Mom Out” and “Top Chef.” This fall, the lineup will include scripted series “Girlfriends’ Guide to Divorce” and season five of “Vanderpump Rules.”

Syfy Now’s lineup includes drama “The Magicians,” thriller “12 Monkeys” and the network’s long-running reality show “Face Off.” The E! Now app features fan-favorite “Keeping Up with the Kardashians” and other unscripted fare including “Botched,” “#RichKids of Beverly Hills,” Caitlyn Jenner’s “I Am Cait” with and “WAGS” (available May 27). Episodes of E!’s “The Royals” will be available later this year.

Other NBCU networks available on Apple TV include NBC, USA, NBCSN and CNBC.

The launch is the latest “TV Everywhere” expansion by the Peacock, a strategy adopted by the pay-TV biz to encourage consumers to keep their television subscriptions amid an ongoing bloom of video content available across myriad Internet devices.