Users of the fourth-generation Apple TV can now purchase tickets to thousands of concerts and sporting events available on StubHub, marking the launch of the first ticketing service on the connected-TV device.

StubHub, which lets ticket owners resell their tickets in its online marketplace, is positioning the Apple TV app as designed to spur consumers to browse and discover events nearby on a big-screen HDTV. The app features a side-scroll interface for browsing within a seating section of a specific event, and includes high-resolution seat maps on the listing cards so users can get a sense of what the view from the section will be.

With digital-ticket sales are increasingly shifting to mobile, StubHub’s Apple TV experience was designed to provide a “custom interface to reflect the emotional nature of event discovery,” said Marcus Shelksohn, director of mobile product.

StubHub sells tickets via its apps for iPhone, iPad, Apple Watch and Android devices. The company has partnerships with more than 60 teams in the MLB, NBA, NHL, Major League Soccer and NCAA, as well as AEG, AXS and Spectra Ticketing & Fan Engagement. The company was acquired by eBay in 2007.