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Apple has hired former Time Warner Cable executive Peter Stern to work on cloud services, the Wall Street Journal reported Wednesday. Apple has since confirmed the hire.

Stern worked for Time Warner Cable 12 years, most recently in the role of EVP and Chief People, Product and Strategy Officer. He left the company in June after it was acquired by rival cabler Charter Communications.

At Apple, Stern is going to directly report to software and services SVP Eddy Cue, according to the Journal. Part of his efforts could conceivably include work on a television service, which has been an on-again-off-again project for Apple for years.

After trying for some time to directly license programming from key networks, Apple has more recently refocused its efforts towards providing the infrastructure for third-party services to run on with its Apple TV device. At the same time, Apple has also been slowly increasing its investment into original content, leading some to believe that the company may be testing the waters for the launch of a full-blown video service at some point down the line.

But even without such efforts, it’s increasingly clear that Apple is getting serious about software and cloud services, including Apple Music and its own iCloud storage service. Revenue from Apple’s services surpassed the money that the company is making with computers for the first time earlier this year.