×
You will be redirected back to your article in seconds

Apple Announces New 4-inch iPhone SE Starting at $399

Apple announced a new addition to its iPhone line-up at a press event in Cupertino on Monday: The company is going to sell a new 4-inch iPhone soon, which is being called the iPhone SE. The new device features many of the same insides as the iPhone 6S, including the same processor. It’s also available in the same colors as the iPhone 6s, including the pink shade that Apple calls rose gold.

The device will start selling for $399 for a 16GB model, with a 64GB version to be available for $499. Pre-orders will start on March 24, and the device will ship on March 31. Apple will also make the phone available through its monthly installment plan, starting at $17 per month for the 16 GB model. The company wants to have the device available in 100 countries by the end of May.

It also offers 4K video recording, and can access the Internet with LTE speeds of up to 150 MBps. Apple Pay is available with the device, thanks to an integrated NFC chip.

The announcement didn’t surprise many in the audience, or anyone following Apple closely, for that matter. New of a smaller iPhone had leaked back in January, with 9to5Mac reporting at the time that the new iPhone would be refreshed version of the iPhone 5S.

Even the name had been leaked — and wasn’t too big of a surprise, judging from past Apple moves. The company moved away from numbers in its iPad nomenclature back in 2013, when it decided to call what would have been the iPad 3 the new iPad instead.

Now, Apple seems to be going down the same route with the iPhone, gradually going away from every-changing numbers in its product updates to naming based on product features instead. One should be too surprised to see similar moves for the other iPhone models once the company introduces new models this coming fall.

The logic behind the product itself is twofold — Apple executives said Monday that many consumers prefer the smaller size; in fact, the company had sold 30 million 4-inch iPhones in 2015. But the lower price should also help Apple, especially as it fends off lower-priced Android-based competitors in emerging markets like China.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content