Charles Gabriel, former top sales exec at Disney’s Maker Studios and AOL, has joined interactive-content platform vendor Apester as president.
In the newly created role, Gabriel will be tasked with leading the expansion of Apester’s sales and revenue operations and drive the strategic development of its content and platform services for marketers and advertising agencies.
Apester licenses its tools for creating polls and surveys to brands, agencies and publishers. The company claims to reach more than 300 million consumers monthly across 1,500 publishing partners including AOL and Huffington Post, Time Inc., Fox Sports, CNET, Telegraph Media and Sky News. (Variety also has used Apester’s interactive-voting modules.)
“With our shared commitment to digital storytelling and our desire to create emotional and authentic content experiences for consumers, Charles is a perfect fit to lead the next chapter in Apester’s growth,” Apester co-founder and CEO Moti Cohen said in announcing the hire. “His experience with content, advertising, data and product, coupled with his ability to create content marketing opportunities with the best real estate on the page, make Charles a strong addition for Apester’s long-term success.”
Gabriel, commenting on joining the company, said, “Apester’s unique approach to the visual and interactive experience with content has proven to drive participation and brings the consumer’s voice to the content-creation process.”
Most recently, Gabriel was chief revenue officer at Qriously, a U.K.-based mobile ad research firm, after serving as chief advertising officer and EVP of global sales at Maker Studios, which he joined in 2014. Before that he was senior VP of global video sales at AOL, where he led the sales integration of Adap.tv into AOL’s video business. He joined AOL in 2010 with its acquisition of 5min Media, where he had been VP of sales, and previously worked as a business development exec at Broadband Enterprises, Indymac Bank and GE Money.
New York-based Apester, founded in 2013, has raised $18 million to date from investors including Blumberg Capital, Mangrove Capital Partners and various angel investors.