×
You will be redirected back to your article in seconds

Andrea Russett: Unfiltered Digital Comic Wants to Take Her Brand to the Big Screen

Andrea Russett is one of our 2016 Famechanger honorees. For more, click here

Andrea Russett is almost old enough to legally buy herself a drink (she’ll turn 21 on June 27). And if her wishes are granted, she’ll be raising a glass to toast landing roles in TV and films.

Born and raised in Indiana, Russett once wanted to be a tattoo artist — or interior designer. Instead, she became a self-taught comedian, populating her weekly YouTube show with unfiltered riffs, random musings, makeup tutorials, and slice-of-life segments (peppered with the occasional four-letter word and belch). Like other digital celebs, she’s basically the star of a one-woman reality show.

“It’s crazy how lucky I am to have as my job being myself,” she says. “I would say my personality on YouTube is pretty similar to who I really am.” Here’s how she describes her brand: down to earth, outgoing, strong, independent, and “OK with being different.”

This year Russett is focused on auditioning and “getting my acting skills the best they can be” to break into television and movies. “I do enjoy YouTube — I like being myself. But I really, really love playing a character.”

Her dream gig? Being a cast member on “Saturday Night Live.”

Russett started posting videos to YouTube in 2008, when she was 13 (teen that she was, she chose “GETTOxFABxFOREVER” as the name for her channel). “When I first did my first-ever music video, it was for a contest to meet Justin Bieber,” she says, adding: “I didn’t win.”

Today she has more than 2.5 million YouTube followers, and continues to be one of the fastest-growing female creators on the platform. Her social-media status earned her a part opposite Cameron Dallas in AwesomenessTV’s “Expelled” in 2014, and she’ll next appear this summer in the 20th Century Fox comedy “Mike and Dave Need Wedding Dates,” starring Zac Efron and Adam DeVine.

She also starred in “Sickhouse,” a feature-length thriller released on Vimeo earlier this month that was compiled from 10-second video snippets posted to Snapchat.

How 2016’s top digital stars are transforming entertainment

Russett admits there’s a price to pay for being one click away from millions of eyeballs. These days, she pauses before she posts something online. She says, “I think, ‘Could this ever be taken in the wrong way?’ The internet is crazy. People take little snippets and twist them.”

The hardest part of her working life is writer’s block. “Sometimes it’s hard to think of original ideas,” she says.

More Digital

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Gay Chorus Deep South

    Why Airbnb Produced Documentary 'Gay Chorus Deep South,' Its First-Ever Film (EXCLUSIVE)

    The latest player to hit the film-festival circuit may be a bit unexpected: Airbnb, the travel-accommodations booking marketplace, developed, financed and produced documentary film “Gay Chorus Deep South,” set to premiere at the 2019 Tribeca Film Festival on April 29. It’s the company’s very first feature film. Directed by David Charles Rodrigues, “Gay Chorus Deep [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

  • Ben Silbermann, Evan Sharp. Pinterest co-founder

    Pinterest Shares Up Close to 29% on IPO Day

    Shares of the social pinning service Pinterest closed at $24.45 — 28.6% above their IPO price — on the company’s first day at the New York Stock Exchange Thursday as investors were looking to get in on the latest tech listing. Pinterest’s shares opened at $23.75, 25% above the IPO pricing of $19 per share, [...]

  • Netflix Logo

    Netflix to Open Production Hub in New York City Encompassing 100,000 Square Feet

    Netflix plans to open a new production and office facility in Manhattan — which will provide up to $100 million in investments to New York City and result in hundreds of new jobs, according to New York State Gov. Andrew M. Cuomo. Netflix’s new corporate offices in the Big Apple will take up 100,000 square [...]

  • MoviePass card

    MoviePass Has Lost Over 90% of Its Subscribers in Less Than a Year (Report)

    MoviePass users apparently hit the exits en masse after it scaled back the number of movies users could see each month: The flailing cinema-subscription provider has seen its subscriber rolls plunge from a peak of more than 3 million to just 225,000 in under a year, according to a new report. The numbers were reported [...]

  • The Nashville, Tenn. downtown area and

    Nashville City Council Sides With Songwriters Against Streamers’ CRB Appeal

    Nashville city leaders have sided against the streaming services Amazon, Spotify, Google and SiriusXM/Pandora in the appeal of the Copyright Royalty Board’s decision that would give songwriters a pay raise. The Nashville Metro Council adopted the resolution as part of its consent agenda earlier this week, although the move is “purely symbolic” and the streamers [...]

More From Our Brands

Access exclusive content