×
You will be redirected back to your article in seconds

Amazon Plans to Produce Virtual Reality Originals, Job Offer Reveals

Amazon is getting ready to produce its own virtual reality (VR) and augmented reality (AR) content, which it wants to distribute to Amazon Prime Video users. The company revealed its plans in a job posting for a “Virtual Reality Experience Development Executive” this week.

“Amazon Studios has an opening for an experienced content development executive to help develop innovative mixed reality experiences for distribution on Amazon Video,” the job posting reads. Applicants are supposed to not only have experience with the development of TV shows, movies or video games, but also experience with VR technology and content production.

“The ideal candidate will be interested in telling stories uniquely, bringing people together and expanding the definition of entertainment,” according to the posting, which also requires applicants to  have “an interest in the future” and even “live slightly in the future already.”

Word about Amazon’s ambitions for VR first got out this March, when the company was looking for developers for VR apps. Sources with knowledge of Amazon’s plans told Variety that the company is developing an app or service similar to the one launched by Hulu earlier this year, with plans to license content from third-party producers.

Popular on Variety

But with this new job offer, it looks like Amazon has grander ambitions for VR, including the production of original content. The use of the term “mixed reality” also suggests that Amazon may be exploring AR content as well, possibly targeting headsets like Microsoft’s HoloLens. That’s notably different from Netflix, whose CEO Reed Hastings has been publicly downplaying the importance of VR.

Amazon didn’t respond to a request for comment.

More Digital

  • ICM Partners

    ICM Partners Promotes Six Agents to Partner Status

    ICM Partners has promoted six agents to partner status. ICM’s partner class of 2020 features four women and two men drawn from disciplines across the agency: Courtny Catzel (Non-Scripted), Di Glazer (Theater), Shade Grant (Non-Scripted), Andrea Johnson (Concerts), Craig Shapiro (Talent) and Howie Tanenbaum (TV). The promotions bring the number of partners at ICM to [...]

  • Podcast Company Meet Cute Raises $3

    Shari Redstone's Advancit Capital Among Investors in Podcast Company Meet Cute (EXCLUSIVE)

    Meet Cute, a New York-based podcast company that focuses on romantic comedies, has secured more than $3 million in funding from a group of investors, including Shari Redstone’s Advancit Capital and venture capital firm Union Square Ventures. Meet Cute CEO Naomi Shah did not disclose the exact dollar amounts from each company, but revealed that [...]

  • Pluto TV Grows U.K. Offering With

    Pluto TV Grows U.K. Offering With 'Made in Britain' and 'Brit-pocalypse' Channels

    ViacomCBS’s Pluto TV streaming service is expanding its U.K. offering with new channels dedicated to British film and TV fare and cataclysmic miniseries. Pluto TV Made in Britain is a 24/7 channel showcasing film and TV favorites, documentaries and celebrity shows. From momentous periods in British history to stories of pop icons, athletes, famous criminals and the royal [...]

  • Disney Myth A Frozen Tale

    ‘Frozen 2’-Inspired VR Film ‘Myth’ Creates Beautifully Immersive ‘Fairy Tale Within a Fairy Tale’

    With “Myth: A Frozen Tale,” Disney Animation has crafted a visually stunning virtual-reality short film — a project that flexes its VR muscles but deftly uses the technology in service of storytelling. Sometimes VR experiences feel like proof-of-concepts straining to justify their 3D settings. “Myth,” by contrast, employs virtual reality so effectively it feels like [...]

  • Logan Paul Ninja Spree

    How Logan Paul and Ninja Helped 'Spree' Cast Capture Influencer Culture Gone Wild

    When it came to depicting the gonzo nature of influencer culture, “Spree” stars Joe Keery and Sasheer Zamata and director Eugene Kotlyarenko did a deep dive into the haves and have-nots of the internet. “Spree,” which premiered Friday at Sundance Film Festival, follows a rideshare driver named Kurt Kunkle (Keery) who will stop at nothing [...]

  • Activision-Blizzard-Overwatch-League-Grand-Finals-2018

    YouTube Scores Exclusive Streaming for Activision Blizzard's E-Sports, Including Overwatch and Call of Duty Leagues

    YouTube landed a multiyear deal as the exclusive live-streaming partner for Activision Blizzard’s e-sports events worldwide, including Overwatch League, Call of Duty League, Hearthstone Esports. The agreement (which excludes China) promises to give a big boost to YouTube Gaming, the video giant’s dedicated home for all things related to games. It’s also a loss for [...]

More From Our Brands

Access exclusive content