Amazon is getting ready for virtual reality: The retail giant is looking to hire a software developer for an Amazon Video virtual reality (VR) app, according to a recent job posting, which was first reported by Upload VR.
Amazon Video wouldn’t be the first streaming service to embrace VR: Netflix has already launched an app for Samsung’s Gear VR headset, and Hulu is looking to launch an app for VR headsets in the near future as well.
But while Netflix is primarily focused on bringing its existing catalog to VR headsets, it looks like Amazon’s ambitions may actually be bigger: The job posting in question mentions an entire VR team within Amazon Video that is tasked to “explore and create the platform and interface for immersive storytelling. This will include an ingestion and playback platform for Virtual Reality experiences.”
Adding VR experiences to a subscription service like Amazon’s Prime Video could make a lot of sense: Up until now, most VR experiences have been free, with a few publishers exploring models for one-off content sales priced similar to mobile games.
But it’s still an open question whether consumers will actually pay for short immersive experiences. Subscriptions, either in combination with existing video content or as a standalone service, may make a lot more sense for the new medium.
An Amazon spokesperson declined to comment on the job offer.