×

Amazon to Launch Its First Live Show (EXCLUSIVE)

Amazon is set to debut a live, daily show dedicated to fashion and beauty. “Style Code Live,” a 30-minute show, will stream starting today, Monday through Friday, at 9pmET/6pmPT, and be offered free to all viewers at amazon.com/stylecodelive.

The hosts of the show — Lyndsey Rodrigues (MTV’s “Total Request Live”), Rachel Smith (an ABC News correspondent for “Good Morning America”), and Frankie Grande (CBS’s “Big Brother 16”) — along with a rotating lineup of guests, will offer viewers tips on fashion and beauty. Viewers will then be able to shop for the corresponding products in an accompanying gallery just below the video player. The show will not feature advertising as of now.

“Our viewers have been asking for fashion and beauty tips,” Munira Rahemtulla, head of “Style Code Live,” told Variety. “We wanted to build something for them, so we came up with ‘Style Code Live.’ We’ve been working on it for quite a while. We think this is something viewers are really looking for, and we’re excited about it.”

The premiere will feature Danielle Bernstein, founder of fashion blog WeWoreWhat, talking about her must-haves for spring. Upcoming episodes will include Meghan Trainor, Keri Russell and YouTube star Tati Westbrook.

“Style Code Live gives viewers a first-of-its-kind daily style and entertainment experience. We’re live, interactive, and covering the latest trends in fashion and beauty each weeknight—with guest experts, celebrities, and viewer tips,” said executive producer Terence Noonan. “We are building a community and are super excited for our viewers to be part of it.”

Rahemtulla said each of the hosts bring their own style to the show. “They have really great chemistry, and they’ll connect with viewers,” she said. “Together they’re something for everyone.”

Going live, she said, enables them to offer interactive elements, including a live chat, where viewers can interact with the hosts during the show and ask questions. “We can talk about what’s trending now, what’s happening in social media,” she said. “That way we’re able to create a community of people talking about fashion and beauty.”

Popular on Variety

More Digital

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

  • Tim Connolly - Quibi

    Quibi Head of Partnerships and Advertising Tim Connolly Departs

    Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the mobile TV subscription startup founded by Jeffrey Katzenberg. Connolly’s exit comes eight months ahead of Quibi’s planned April 2020 debut. A Quibi rep declined to comment on his departure, which was first reported by Business [...]

More From Our Brands

Access exclusive content