You will be redirected back to your article in seconds

Amazon Introduces Revamped Fire TV Stick, Previews Next-Gen User Interface

Amazon officially introduced a new version of its $40 Fire TV stick Thursday, and also previewed a new user interface for the device as well as its Fire TV streaming box siblings that will launch later this year.

In addition, Amazon announced that it was cutting the price of the Fire TV set-top by $10. The Fire TV standalone box is now $89.99 (versus $99.99 previously), while the Fire TV + HD Antenna bundle is now $99.99 and the Amazon Fire TV Gaming Edition is now $129.99.

The new Fire TV Stick basically looks exactly like the old one, but features faster processors, and also comes with a remote control with integrated microphone. Consumers can use this to summon Alexa, Amazon’s smart digital assistant, and for example ask for for the weather, or add articles to their Amazon shopping list.

The Fire TV Stick’s Alexa integration also allows consumers to pause video playback, or skip back a few minutes in case they missed something. In the past, consumers had to pay $10 more if they wanted the Fire TV Stick with voice remote. Now, the company is adding it to every box.

Amazon’s new Fire TV user interface, which will come to the newest generation of Fire TV sticks and Fire TV streaming boxes first, is putting a big emphasis on promoting content of its partners. This includes a big banner right on the home screen that teases shows and movies from both Amazon Prime and select partners with still art as well as short video clips.

Popular on Variety

Amazon is also trying to be more inviting to other content partners, and is more prominently featuring other ways to watch content in addition to its own catalog. That’s in part because Amazon has started to resell some of those third-party services through its own Channels platform, which allows Amazon customers to pay for video subscription services like Showtime, Starz and Seeso through their Amazon account.

More Digital

  • Richie Mehta in Macao

    Richie Mehta Advances Macao Project 'The Price of Tea'

    After winning six prizes on Friday with his “Delhi Crime” series, Canadian-Indian director Richie Mehta is again making film project “The Price of Tea,” which was previously pitched in Macau, as his top priority. Having attended the International Film Festival & Awards Macao’s project market with “Tea” in 2017, Mehta is back this year on [...]

  • Billy Magnussen Aladdin

    'Aladdin' Spinoff With Billy Magnussen's Character in the Works for Disney Plus

    Disney is developing a spinoff of its live-action “Aladdin” with Billy Magnussen reprising his Prince Anders character. The unnamed project is in early development for the studio’s recently launched Disney Plus streaming service. Disney has hired Jordan Dunn and Michael Kvamme to write a script centered on the haughty Prince Anders, one of Princess Jasmine’s [...]

  • Bernie Sanders Trump win

    Bernie Sanders Vows to Break Up Comcast, Verizon & AT&T: 'Their Greed Must End'

    Vermont Senator and Democratic presidential candidate Bernie Sanders unveiled plans to launch publicly-funded broadband networks and break up big internet providers like Comcast, Verizon and AT&T Thursday. “Their greed must end,” the Sanders campaign wrote in its high-speed internet policy proposal. The campaign argued that high-speed internet access should be treated as a public utility, [...]

  • The Office

    Streaming Wars Heat Up Rerun Market as New Services Stock Up on Hits

    In a year in which more than 500 scripted series are on the air and new streaming services seem to debut nearly monthly, some of the biggest money being thrown around for content has gone to a handful of old TV shows, the kind that for years have hummed along evening television without much fuss. [...]

  • The Irishman

    'The Irishman' Nabs 17.1 Million U.S. Viewers on Netflix in First Five Days, per Nielsen

    Martin Scorsese’s mafia saga “The Irishman” was watched by 17.1 million unique Netflix viewers in the U.S. in the first five days of its streaming release, according to Nielsen estimates. By comparison, Sandra Bullock-starrer “Bird Box” scored nearly 26 million U.S. viewers in its first seven days of availability (Dec. 21-27, 2018) on Netflix, according [...]

  • Amazon, HBO Max, Netflix Dish on

    Amazon, HBO Max, Netflix Dish on Their International Plans

    It’s different strokes for different streaming folks as Amazon, HBO Max and Netflix lifted the lid on their international plans in London this week. Amazon said it’s not in the volume game and talked up a select number of hyper-local shows, while Netflix dished on plans to rev up non-English-language originals. The message from HBO [...]

More From Our Brands

Access exclusive content