×
You will be redirected back to your article in seconds

Amazon Introduces Revamped Fire TV Stick, Previews Next-Gen User Interface

Amazon officially introduced a new version of its $40 Fire TV stick Thursday, and also previewed a new user interface for the device as well as its Fire TV streaming box siblings that will launch later this year.

In addition, Amazon announced that it was cutting the price of the Fire TV set-top by $10. The Fire TV standalone box is now $89.99 (versus $99.99 previously), while the Fire TV + HD Antenna bundle is now $99.99 and the Amazon Fire TV Gaming Edition is now $129.99.

The new Fire TV Stick basically looks exactly like the old one, but features faster processors, and also comes with a remote control with integrated microphone. Consumers can use this to summon Alexa, Amazon’s smart digital assistant, and for example ask for for the weather, or add articles to their Amazon shopping list.

The Fire TV Stick’s Alexa integration also allows consumers to pause video playback, or skip back a few minutes in case they missed something. In the past, consumers had to pay $10 more if they wanted the Fire TV Stick with voice remote. Now, the company is adding it to every box.

Amazon’s new Fire TV user interface, which will come to the newest generation of Fire TV sticks and Fire TV streaming boxes first, is putting a big emphasis on promoting content of its partners. This includes a big banner right on the home screen that teases shows and movies from both Amazon Prime and select partners with still art as well as short video clips.

Amazon is also trying to be more inviting to other content partners, and is more prominently featuring other ways to watch content in addition to its own catalog. That’s in part because Amazon has started to resell some of those third-party services through its own Channels platform, which allows Amazon customers to pay for video subscription services like Showtime, Starz and Seeso through their Amazon account.

Popular on Variety

More Digital

  • Rachel Brill - BR Studio -

    Bleacher Report Taps Epix's Rachel Brill to Head B/R Studio

    Rachel Brill is departing Epix to join WarnerMedia’s Bleacher Report as senior VP and general manager of B/R Studio, the digital sports division’s recently formed original programming arm. As head of B/R Studio, Brill is tasked with building a slate of mid- and long-form content aimed at Bleacher Report’s millennial and Gen Z-skewing audience. She [...]

  • Variety Tastemaker honoree Ayesha Curry

    Ayesha Curry's Impact Ranges From Family to Food to Philanthropy

    Ayesha Curry — wife, mother, restaurateur, author, executive producer and CoverGirl — literally does it all. Receiving Variety’s Inaugural Tastemaker award at the 2019 Napa Valley Film Festival, the entrepreneur is being recognized for her social impact in combining entertainment, philanthropy and her culinary lifestyle. Curry holds her cookbook — her first step toward a [...]

  • Joe Anthony Russo

    Russo Brothers Creating Marvel vs. DC Docu-Series for Quibi

    Anthony and Joseph Russo, who have been key creative members of the Marvel Cinematic Universe, are now bringing a new show to Quibi documenting the decades-long rivalry between Marvel and DC. Quibi, the mobile TV subscription startup founded by Jeffrey Katzenberg, greenlit “Slugfest,” a documentary series executive produced by the Russo Brothers, whose directing credits [...]

  • Nobu Hotel Palo Alto

    High-Tech Flourishes Help Hotels Thrive in Silicon Valley

    To thrive in Silicon Valley, hotels must be up to par, technology-wise. “The Nobu brand marries the east and west to create something entirely new — it’s approachable luxury,” says Andrew Tilley, VP of hotel openings. Nobu Hotel Palo Alto (180 Hamilton Ave., Palo Alto, 650-666-3311, nobuhotels.com) is the latest retreat from chef Nobu Matsuhisa, [...]

  • sirius xm app on phone

    SiriusXM Starts Publishing Daily Videos From Dozens of Shows

    SiriusXM is doubling down on video: The satellite radio service officially announced a new initiative called SiriusXM Video Wednesday, with plans to publish daily videos from dozens of shows to paying subscribers. Some of the SiriusXM hosts you’ll be able to see more from include Kevin Hart, Jenny McCarthy, Joel Osteen, Karen Hunter and Jason [...]

  • Disney Plus user interface home screen

    Disney Says Disney Plus Has Over 10 Million Sign-Ups One Day After Launch

    Touting “extraordinary demand,” Disney announced that Disney Plus had signed up over 10 million users in just one day since launching early on Nov. 12. Analysts had projected Disney Plus would achieve upwards of 8 million subscribers by the end of 2019, helped by Verizon’s free one-year giveaway to unlimited wireless customers. While the 10 [...]

  • Streaming Wars

    Listen: Can the Internet Handle the Imminent Streaming Explosion?

    Cloud computing company Akamai hit a milestone last month when its content delivery network experienced volumes of data exceeding 100 terabytes per second for the first time ever. What was massive enough to clog the Internet’s pipes? The rollout of the second chapter of Fortnite, the video game world’s reigning sensation. But gaming-related software is [...]

More From Our Brands

Access exclusive content