Alberto Barboza’s Debut Feature ‘Cry Now’ Hits Amazon Video Direct (EXCLUSIVE)

A slice of Chicano noir, 'Cry Now' reps an ode to Latino culture and the L.A. street art scene

Cry Now Iliana Carter
Courtesy: Jana Diaz Juhl

“Cry Now,” a lyrical love story steeped in Chicano rockabilly culture, is being made available on Amazon Video Direct. Title marks the feature debut of Alberto Barboza a consulting producer and dialogue coach on five-time Daytime Emmy nominated Hulu series “East Lost High.”

An ode to Los Angeles street art scene, “Cry Now” stars Miguel Angel Caballero as Vincent, a street poster artist, who falls head over heels for a muse Luzy, played by Illiana Carter (“Walkout,’ “Primo”), a tattoo designer he meets at a backstreet boogey. But Sofia (Mina Olivera, “Shrink”), Vincent’s ex-girlfriend, is not ready to let go and engineers revenge. Accused of vandalism, Vincent takes off, with the LAPD in hot pursuit.

In “Cry Now,” “we follow our protagonist from one vibrant Los Angeles subculture to another,” said Barboza, who was born and bred in South Gate. He added: “Los Angeles is frequently the backdrop for Hollywood films, but it is these rarely seen subcultures that maintain and evolve the pulse of the city.”

Also written by Barboza, “Cry Now” kicks off at Self Help Graphics, the cradle of Chicano punk. It takes in live music performed by L.A. vallenato band Very Be Careful, singer-songwriter Irene Diaz, regional Mexican family musicians Hermanos Herrera and blues artists Doghouse Lords. Posters created by Vincent were designed in reality by L.A’s street artist El Mac (Miles MacGregor).

“Cry Now” also features supporting performances by Sal Lopez, one of the most familiar faces on the Latino film scene (“American Me.” “Luminarias”) and the last performance by the late Lupe Ontiveros (“Real Women Have Curves,” “Desperate Housewives”) whose character catches Vincent on the run, and gives him wise words of advice about love and community.

Barboza’s debut is produced by Cinetico Productions, Caballero and Barboza’s label, and co-produced by Troy Entertainment. Producers are Caballero and Luis Aldana at Cinetico, LA Panda Productions’ Jana Diaz Juhl (“10,000 KM”) and Troy’s Andrew Troy, Jennifer Wu and Archie Hernandez.

“Alberto’s authenticity and Chicano-noir style make him a distinctive new voice for U.S. Latino audiences,” said Diaz Juhl.

She added: “Amazon is an extremely important platform and it has the potential to reach out to the bilingual millennial audiences with a growing appetite for contemporary Latino narratives.”

Barboza is currently developing a digital series for a major studio.