×
You will be redirected back to your article in seconds

Vice Media Expands Reach in Central and Eastern Europe

LONDON — Vice Media has unveiled plans to expand its digital operations in Central and Eastern Europe through its partnership with Greece’s Antenna Group.

The move will see the company launch its online service in Russia, the Czech Republic, Hungary, Bulgaria, Slovenia, Slovakia and Croatia. Vice already operates in Greece, Serbia and Romania, where its multi-platform reach among adults 18-34 is 29% in Greece, 42% in Serbia and more than 50% in Romania.

Shane Smith, co-founder and CEO of Vice, said: “Vice has found an incredible market in Eastern Europe. Why? Because young people there want the kind of content that matters to them — whether it’s news or lifestyle or documentary — framed in the way they see the world. And very few outlets are offering it to them.”

Vice and Antenna first partnered in 2014 with the launch of Vice Greece. The joint venture set up a local production outfit, which produces local news, and culture and lifestyle programming, for broadcast on linear TV and online.

Theodore Kyriakou, chief executive of Antenna, said: “Our partnership with Vice is a real success, this media company has a unique appeal and acts like a magnet in attracting young audiences. We bring complementary strengths and have built large audiences quickly. Through our Amplifier unit, we provide a one-stop shop for digital companies that want to expand into Eastern Europe and scale up quickly and successfully.”

More Digital

  • Jill Goldfarb - Jukin Media

    Jukin Hires TV Veteran Jill Goldfarb as VP of Linear Programming

    Jukin Media, which specializes in licensing user-generated viral videos, hired Jill Goldfarb as VP of linear programming. Goldfarb’s former tours of duty include serving as Discovery Channel’s VP of programming and as VP of program planning and scheduling at ABC Family/Fox Family Channel. Most recently, for the past five years she worked as an independent [...]

  • Imax Is Exiting the VR Space,

    Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1

    Imax is making its exit from virtual reality (VR) official: The company notified shareholders with a SEC filing Thursday that it will close down its remaining three VR centers, and write off “certain VR content investments.” A company spokesperson confirmed the planned closures and shared the following statement with Variety: “With the launch of the [...]

  • Apple Music Connect Is Being Discontinued

    Apple Music Phases Out Connect Social Feed

    Apple Music has notified artists that it will be phasing out its Connect social feed. Artists won’t be able to post to Connect anymore effective immediately, and their existing posts will be removed by next May, according to an email sent to artists that was first published by 9to5Mac Thursday. “Today we’re streamlining music discovery [...]

  • YouTube logo

    YouTube Warns Creators They May See Subscriber Count Drops Amid Spam-Account Purge

    YouTube is enacting a broad purge of spam accounts over the next two days, and it’s warning creators they could see a big drop in subscribers as a result. According to YouTube, on Dec. 13-14, creators “may see a noticeable decrease” in subscriber counts. The Google-owned video service regularly works to verify the legitimacy of [...]

  • Ninja to Call 'Thursday Night Football'

    Ninja to Call NFL 'Thursday Night Football' Game on Twitch Free Live-Stream

    Tyler “Ninja” Blevins is Twitch’s most popular live-streaming gamer. Now he’s taking his play-by-play skills to the NFL — although it remains to be seen how many of his millions of followers are actually interested in his commentary on gridiron action. This season, Amazon-owned Twitch has provided free live-streaming feeds of the NFL’s “Thursday Night [...]

  • Amazon Starts Selling Chromecast Again, YouTube

    Amazon Starts Selling Google’s Chromecast Again

    Amazon is once again selling Google’s Chromecast streaming adapter, three years after yanking the product from its website. The e-commerce giant began listing the third-generation model of Google’s Chromecast streaming stick, as well as the 4K-capable Chromecast Ultra, on its website this week. The move could be a first step toward a more comprehensive business [...]

  • Rebecca Campbell Disney

    Disney Sets Out International Leadership Team Post-Fox Deal

    Rebecca Campbell, Diego Lerner and Uday Shankar are set to be Disney’s three key international chiefs when its deal for 21st Century Fox closes, the company announced Thursday. Campbell will run the Europe, Middle East and Africa team under the new structure, which is conditional on the Fox deal closing. She also adds Russia and [...]

More From Our Brands

Access exclusive content