Vice Media Forms Alliance With Guardian Newspaper

New and old media came together in a marriage of convenience Thursday as Shane Smith’s digital platform Vice Media and British newspaper the Guardian signed a content pact.

The partnership will give Vice, which launched in 1994, access to investigative news reporting from a dedicated team of journalists at the Guardian, which started publishing in 1821. It will also provide the Guardian with access to Vice’s video-production capabilities, distribution platform, and its young audience.

The deal will include co-branded special reports that will air across Vice’s shows, including “Vice News Tonight,” Vice and HBO’s nightly news program; “Vice on HBO,” the Emmy award-winning weekly news magazine series; and “Vice Specials,” the hour-long documentary series for HBO.

Vice and the Guardian will also collaborate on the development of new video formats across genres and platforms — from informational TV shows, to investigative miniseries, specialty mobile-first media products, feature documentaries and virtual-reality storytelling.

Working out of Vice’s London newsroom, a team of Guardian journalists, led by the paper’s multimedia news editor, Mustafa Khalili, will work alongside Vice News producers and development executives on developing this original content.

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Ahead of the launch of its nightly news show, Vice News appointed Neil Breakwell as London bureau chief. Breakwell, who arrived from BBC’s “Newsnight,” where he served as deputy editor, has since expanded Vice News’ U.K. operation, bringing in a number of new hires to join the existing team of writers, producers, editors and camera-operators, Vice said.

Smith, Vice Media’s co-founder and CEO, said: “This partnership provides a test case for the way forward in multi-platform exploitation of content. And when that content is the foremost investigative news in the business it becomes even more imperative. Real, fact-based, trusted news has never been more important, and this partnership, I am very excited to say, will provide just that.”

David Pemsel, CEO of Guardian Media Group, added: “Partnering with Vice is testament to our strategy to innovate on a global scale to maximize both the revenue potential and impact of our journalism. We’re really excited about this opportunity to do just that whilst building further awareness of the Guardian brand both in the U.S. and amongst valuable millennial audiences.”

Josh Tyrangiel, Vice’s exec VP of content, news, said: “From the NSA revelations and the Panama papers to the phone-hacking scandal, the Guardian’s agenda-setting reporting has set the bar for the highest standards of investigative journalism and holding global institutions to account. We’re thrilled to be bringing together their unparalleled nose for great stories with Vice News’ award-winning video-driven storytelling for young audiences.”

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