×
You will be redirected back to your article in seconds

RTL Group Set to Bundle Its French Broadcasting Activities Into Groupe M6

RTL Group is planning to bundle its French broadcasting activities, comprising TV and radio operations, into Groupe M6 with the aim to become a fully-integrated company and better compete in the digital media landscape.

As part of the reorganization, Groupe M6 will acquire full ownership of RTL Group’s French radio stations – which includes RTL, RTL 2, Fun Radio, advertising sales house IP France — for 216 million Euros.

The idea behind the pact is to build synergies in advertising sales and investments within Groupe M6, as well as ramp up the production of local content in France.

The operation will also allow Groupe M6 to expand its portfolio of TV channels, radio stations, digital services, and increase its content production, rights acquisitions and diversification.

As part of the strategic shift, the company will launch an integrated sales division dedicated to TV, radio and digital advertising.

RTL Group, which currently has a controlling share of 48.26% in Groupe M6, plans to clinch a licensing deal with Groupe M6 to allow the outfit to use the “RTL” trademark.

“RTL Radio in France has been the iconic cornerstone of RTL Group’s success story in commercial broadcasting across Europe. This transaction aims to open a new, very promising chapter for RTL Radio as convergence and consolidation continue to shape our industry – not only in North America, but also across our European footprint,” said Guillaume de Posch and Anke Schäferkordt, co-CEO’s of RTL Group.

“Groupe M6 has a great track record of building and growing strong media brands, nurturing a culture of creative freedom and innovation. The combination of RTL Radio and M6 will be a force for plurality and creativity in the French media landscape,” added the execs.

The transaction was approved by RTL Group’s board of directors and Groupe M6’s supervisory board on Dec. 7 and Dec. 12, respectively; and has to be greenlit by the French media authority CSA.

More Digital

  • YouTube logo

    Why YouTube Is Changing the Way It Reports Subscriber Counts

    Within the next three months, YouTube will change the way it publicly displays channel subscriber counts: It will provide only rounded figures instead of actual follower numbers. For example, under the change, T-Series — the Indian music-video channel that recently surpassed PewDiePie to become the most-subscribed independent channel on the platform — would be listed [...]

  • Phillip Eubanks and Marc Hemeon Join

    Phillip Eubanks and Marc Hemeon Join Troy Carter’s Q&A

    Q&A, the music and tech company founded by former Lady Gaga manager and Spotify exec Troy Carter, today announced the appointments of Phillip Eubanks as Chief Operating Officer (pictured above, right) and Marc Hemeon as Head of Design (left). The pair join Carter, J. Erving (Human Re Sources, Atom Factory), Suzy Ryoo (Atom Factory, OMD) [...]

  • Simran Sethi Quits Netflix India Role

    Simran Sethi Quits Netflix India Role

    Simran Sethi, the Los Angeles-based director of Netflix international originals, responsible for India content, has resigned and will quit after a transition period. Netflix did not comment. Sources familiar with the matter told Variety that Netflix prefers an executive based in India to oversee local original content that has now grown to 11 series and [...]

  • The Secret Life of Pets 2

    ‘The Secret Life of Pets 2’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending with “The Secret Life of Pets 2.” Ads placed for the animated film had an estimated media value of $11.52 million through Sunday for 869 national ad airings [...]

  • Cory-Haik-Vice

    Vice Media Hires Cory Haik, Former Mic Publisher, as Chief Digital Officer (EXCLUSIVE)

    Vice Media has recruited Cory Haik, former publisher of digital news start-up Mic, as chief digital officer to lead the youth-culture company’s global internet businesses. Haik will be based at Vice’s Brooklyn headquarters and report to CEO Nancy Dubuc. She most recently worked at Mic, which last fall laid off virtually its entire staff before [...]

  • Snapchat logos

    Porn Studio Starts Building X-Rated Snapchat Lenses, Encourages Users to Do the Same

    Adult entertainment company Naughty America wants to use augmented reality to get the word out about its paid services. The company has begun to make Snapchat lenses featuring some of its models, and is teaching its audience to do the same. Naughty America shared three such lenses on its website (link not safe for work) [...]

  • New, Likely Cheaper Galaxy Home Speaker

    Samsung Is Getting Ready to Introduce Second Smart Speaker

    Samsung still isn’t selling its Galaxy Home smart speaker, but the company may be getting ready to introduce a second model soon: An FCC filing for an “AI speaker” suggests that the new model, like the original Galaxy Home, will be dual-branded, featuring both Samsung’s own brand name as well as that of its audio [...]

More From Our Brands

Access exclusive content