The Rio Olympics has helped the BBC’s sports news website to chalk up a new personal best. This week has been the biggest-ever week for the U.K. broadcaster’s online sports platform, BBC Sport, with 58.2 million global unique browsers.
As well as the Olympics, where the British are vying with China for second place in the medals table, the start of the new season for English soccer’s top league, and the England versus Pakistan cricket contest has driven record traffic to the BBC Sport site.
The new seven-day record for BBC Sport trounces the previous record of 41.4 million set during the first week of the 2016 European soccer tournament in June. Of the 58.2 million unique browsers this week, 40.3 million came from the U.K.
Over the course of the Olympics, the BBC Sport website has beaten its own record for daily traffic five times, which previously stood at 14.6 million unique browsers for the day the England soccer team played Wales at the 2016 European tournament. The latest record was set on Sunday with 19 million coming to the site.
An enormous 81.2 million have watched Olympics video-clips, programs on-demand, and live shows on the website or via the BBC’s streaming platform, the iPlayer, since the start of the Games.
More and more people are following sport on mobile devices. The BBC Sport mobile app had its biggest ever week with 4.4 million unique browsers. Sunday was a record day for mobile audiences, with 2.7 million browsers in the app contributing to 8.4 million unique browsers overall, beating the previous record of 6.3 million.
Meanwhile, Olympics coverage on linear television continues to draw huge audiences to the BBC, which holds exclusive U.K. TV rights to the Games. At close of play on Sunday, 40.1 million people in the U.K. had viewed Rio 2016 coverage on the BBC. By comparison, the London Games had a total reach of 52.1 million.
The highest peak TV audience so far came when gymnast Max Whitlock won his second gold medal on Sunday, with a five-minute peak audience of 10.4 million. A massive 3.2 million stayed awake after midnight on Sunday to watch Andy Murray claim the Olympic tennis crown at 1 a.m. U.K. time.