LONDON — Endemol Shine Group’s digital video company Endemol Beyond has announced that Georg Ramme will step down as managing director of Endemol Beyond Germany and global managing director of Endemol Beyond Intl. after seven years with the company.
Michael Kollatschny has been appointed as managing director of Endemol Beyond Germany. Kollatschny is head of TV and talent at Twitter Germany, responsible for partnerships with broadcasters and production companies, as well as relationships with onscreen talent.
The company’s international digital business will continue to be overseen by group director of commercial and strategy Wim Ponnet.
Ramme has been managing director of Endemol Beyond Germany since 2012 when he founded its first local hub there alongside Marcus Wolter. In 2014 he took the additional role of managing director Endemol Beyond Intl., overseeing the launch of new hubs in multiple markets the U.S., U.K., Germany, France, Italy, the Netherlands and Spain, as well as in Asia, Latin America and Central and Eastern Europe. He became global managing director last year.
Ramme also helped drive Endemol Beyond’s original programming including the format franchise business for digital brands and the international partnership with AwesomenessTV.
Endemol Beyond is one of the world’s largest digital producers for original content and branded entertainment, with over 1 billion monthly views. Recent successes have included the launch and global roll out of eSports format “Legends of Gaming,” which in addition to versions in the U.K. and U.S. now has local adaptations in France, Germany, Chile and Brazil. Nine more local adaptations are in the pipeline.
Beauty and lifestyle brand ICON, which simultaneously launched in the U.K. and U.S. in March 2015, is being locally adapted in 16 markets, most recently Germany where the first TV version of the format was recently announced as part of a multi-platform initiative with Viacom International Media Networks.
Endemol Beyond is updating its name to Endemol Shine Beyond, reflecting the combined business of Endemol Shine Group.