×

AwesomenessTV Launches Local Versions in U.K., Spain, France, Germany, Brazil

LONDON — Teen-focused digital media company AwesomenessTV has launched local versions in the U.K., Spain, France, Germany and Brazil through a partnership with Endemol Shine Beyond. The AwesomenessTV local platforms will feature new and original content in each country.

The local-language versions of AwesomenessTV formats will include “Celebstagram,” “IMO,” “Hey Guys, It’s Meg,” “Workaholly,” featuring Spanish YouTube star Holly Molly, “RonroTOP” with lifestyle creator Ronro Love, and “Life Hacks.”

In addition, original series featuring local YouTube and social media stars are launching in each territory. These include non-scripted, topical show “Y Digo Yo” with Holly Molly, Ronro Love, Kalathras Zone and Aleks Puertolas, “Fashion Detective,” featuring lifestyle experts MademoiselleGloria and SoUrbanGirl testing rival fashion products, opinion show “Versus” with top YouTube creators OmgHarrisonWebb, TheMazziMaz, Jake Boys, Hannah Witton, Ebony Day Music and Emily Canham, and “Passt Nicht, Gibt’s Nicht” with fashionistas Diana zur Löwen and Dillan White testing out a host of inventive styles and looks.

Since their soft launch, AwesomenessTV Spain and AwesomenessTV France have gained more than 65,000 subscribers each.

Kelly Day, chief digital officer, AwesomenessTV, added: “With this launch we are able to extend the reach of AwesomenessTV to fans who can now enjoy our programming in their own language. Localized versions of the AwesomenessTV formats are working incredibly well, proving Gen Z content knows no boundaries. The creation of great original content delivers on our promise of providing new opportunities and resources for local talent.”

Wim Ponnet, group director of commercial and strategy, Endemol Shine Group, said: “We are extremely proud of our alliance with AwesomenessTV and are thrilled to be launching simultaneously in five countries. Using our creative talents across the group we have got some really exciting formats which going forwards we will be able to roll out worldwide.”

More Digital

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Digital Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

  • Norah O'Donnell's 'CBS Evening News' Isn't

    Norah O'Donnell's 'CBS Evening News' Isn't Just For TV Viewers

    Norah O’Donnell will make her “CBS Evening News” debut, of course, on TV. But that doesn’t mean CBS News isn’t mindful of the new ways in which news aficionados get their information in an era of smartphone alerts and viral tweets. When O’Donnell launches a new era at the venerable newscast this week, complete with [...]

More From Our Brands

Access exclusive content