Patrick Drahi’s telco powerhouse Altice, the parent company of Cablevision, has tapped Paul Haddad as global chief data officer to spearhead the creation and monetization at Altice Telecom and its subsidiaries.

Haddad will be responsible for launching local and global advertising campaigns, as well as develop products and pricing strategies in each of Altice’s markets.

As part of his new role, which is effective immediately, Haddad will also continue to lead and expand Altice USA’s data business. He will report to Michel Combes, Altice Group CEO, and to Dexter Goei, Altice USA chairman and co-CEO.

“The introduction of a focused data business is an important step in our strategy, which is based on the convergence of telecom, media, content and advertising, and enables us to build on our commitment to add value to our customers,” said Combes.

Haddad has worked for over 20 years in the fields of big data analytics, advanced advertising, programmatic, optical networking, wireless backhaul, and network management.