×

Ubisoft Teams with YouTubers for ‘Agent Origins’ Short Film Based on ‘Tom Clancy’s The Division’

Ubisoft is teaming up with YouTube-based creators to develop “Agent Origins,” a short film about their upcoming game “Tom Clancy’s The Division.”

Produced by Corridor Digital, in collaboration with other YouTube talent RocketJump and devinsupertramp, “Agent Origins” will tell the backstory of the four “Division” agents from the game. The short film will be released as four separate episodes – one on each of the YouTubers’ channel and one on Ubisoft’s channel – and debut in its entirety on Amazon Prime Instant Video on Jan. 19.

Using YouTube talent to help build buzz for upcoming media is a swiftly rising trend. By working with a YouTuber, the companies can put their promotional and supplementary content in front of an established fan base.

“We’re looking for different ways to bring our games to life and to immerse our audience in the story of the game,” Ann Hamilton, brand representative at Ubisoft, said. “We’ve worked with YouTubers in the past to create shorter content inspired by our stories and when we looked at the story for ‘The Division’ we thought it might fit for a longer form.”

This longer form story was headed up by Corridor Digital, led by founding directors Nikolas Pueringer and Sam Gorski, who had worked with Ubisoft in the past. The trick was each short had to feel a bit different and a bit tailored for the audience of the channel on which it was premiering.

“We took this game world and tried to make a different piece and each in a different genre,” Gorski said. “That way they’re all telling stories in the same world but they’re different tellings and different styles that match up with the channels they’ll be posting on.”

Ubisoft had worked with these YouTubers before but Hamilton said they were also looking to bring it to a wider audience. Which is where Amazon Prime comes in.

“We thought ‘what’s the best way to reach new audiences?’ and where are people really flocking for entertainment today,” Hamilton said. “Of the video streaming services, Amazon Prime is a top service provider. It’s a first for Ubisoft to do something like this with a provider.”

“Agent Origins” releases on Jan. 19 and “Tom Clancy’s The Division” follows a couple months later on March 8.

Popular on Variety

More Digital

  • Ann Sarnoff Warner Bros

    Ann Sarnoff Formally Takes Reins of Warner Bros. as CEO

    The Ann Sarnoff era at Warner Bros. has begun. Sarnoff formally took the reins as Warner Bros. chair-CEO on Thursday, two months after she was appointed to the post. Sarnoff told employees in a memo that she has been impressed by the company’s track record during the past year amid a period of upheaval for [...]

  • YouTube TV Adds Subscription Options for

    YouTube TV Adds Subscription Options for AMC Networks' Acorn TV, UMC

    Google’s YouTube TV now offers two more add-on channels to subscribers, under an expanded pact with AMC Networks: British TV service Acorn TV and UMC (Urban Movie Channel), which features a selection of black TV and film titles. Acorn TV’s add-on channel is now available via YouTube TV for $6 per month and UMC is [...]

  • homepod-white-shelf

    Apple Said to Prep Cheaper HomePod for 2020

    Apple is getting ready to introduce a cheaper version of its HomePod smart speaker in 2020, Bloomberg reported Thursday. The company is also working on a new version of its AirPod headphones for next year, according to Bloomberg. Apple didn’t immediately respond to a request for comment. The new version of the HomePod is said [...]

  • Eminem’s Publisher Sues Spotify, Claiming Copyright

    Eminem’s Publisher Sues Spotify, Claiming Massive Copyright Infringement

    Eminem’s publishing company Eight Mile Style filed a major copyright infringement lawsuit against Spotify late Thursday, claiming that the streaming giant has no license to host about 250 of Eminem’s songs, while also taking aim at the Music Modernization Act, the federal law enacted last year to improve royalty payments for songwriters. The news was [...]

  • iQIYI headquarters building in Beijing

    China’s iQIYI in Talks for Indonesia Expansion

    Chinese streaming firm iQIYI is in negotiations to expand further into Southeast Asia through a venture with Indonesia’s Media Nusantara Citra. iQIYI announced its first step outside Chinese-majority territories in June, when it revealed a linkup in Malaysia with pay-TV leader Astro. It also operates in Taiwan. In April, the company said that it planned [...]

More From Our Brands

Access exclusive content