×
You will be redirected back to your article in seconds

Turner, ELeague Reach Streaming Agreement With Twitch

Turner and WME|IMG’s upcoming venture into competitive gaming, ELeague, has announced a multi-year agreement with streaming giant Twitch.

Beginning May 24, the day ELeague begins, fans will be able to watch live streaming coverage. Said coverage will be six games per day every Tuesday and Wednesday and a pair of best-of-three matches on Thursday during the six-week regular season. Additionally, simultaneous to the Friday night weekly showcase on TBS, fans will be given an alternative viewing experience that allows them to follow the best-of-three weekly finale on Twitch.

“Twitch has become the live streaming destination for millions of gamers on a global scale and we’re looking forward to directly connecting ELeague with its passionate community,” Christina Alejandre, General Manager of ELeague, said. “We’re incredibly excited for the launch of ELeague and Twitch provides us with a premier destination for fans to congregate and engage with our live event coverage.”

On top of the weekly content, each of ELeague’s live tournaments will be available through the league’s channel on Twitch. The channel will also host Video-On-Demand content including full replays of tournament action at the end of each day.

“At Twitch, we love to see partners push the envelope of live digital broadcasting,” said Kevin Lin, COO, Twitch. “Turner and WME | IMG investing heavily in esports with ELEAGUE is a great move in the right direction for the development of the industry, with their expertise sure to elevate the experience for fans, players and teams alike.”

Popular on Variety

More Digital

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Altice One set-top

    Amazon Prime Video Coming to Altice's Optimum, Suddenlink Cable Services

    Altice USA plans to launch Amazon Prime Video for Optimum and Suddenlink cable customers nationwide in the next few months, under a pact announced Monday. Altice is the third pay-TV operator in the U.S. with a distribution deal for Amazon Prime Video, after Comcast and Cox Communications. The cable operator is adding Prime Video to [...]

  • youtube leanback screenshot

    YouTube to Shut Down Leanback Web TV Interface on October 2

    YouTube is getting ready to retire its TV-optimized browser interface, also known as YouTube Leanback, on October 2, Variety has learned. The move comes as YouTube is putting a bigger emphasis on its native TV apps, but also represents a blow to users who directly connected their PCs to their TVs. YouTube started to inform [...]

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

More From Our Brands

Access exclusive content