With the release of Marvel and TinyCo’s mobile game “Avengers Academy,” both companies are looking to bring something different under the Marvel umbrella.

“If you look at all of Marvel business, we never want to duplicate ourselves,” said Bill Rosemann, creative director of Marvel Games. “We hope everyone loves everything we do, but our goal is to think ‘how is this different?’ We try to add to the lexicon of Marvel.”

In “Avengers Academy,” the heroes of movie, TV and comics fame are re-imagined as college-age students developing their powers. Players get to take the reins of the social lives of the future Avengers by attending classes, training, confronting rival cliques and even going on dates.

The game has pulled in an impressive voice cast as well. John Cena, Alison Brie, Dave Franco, Colton Haynes, Kiernan Shipka, Alexandra Daddario, Priyanka Chopra, A$AP Rocky and Bella Thorne all lend their vocals to the game’s story.

The story TinyCo created has always been at the center of the game. Rosemann, who was an editor on the comics side of the Marvel business, said the pitch TinyCo gave him about the game was one of the reasons that he relocated to Los Angeles.

“They told me they were thinking about doing something crazy, reinterpreting the characters as college kids, and I thought, ‘I want to be a part of that, because that’s rolling the dice,'” Rosemann said. “We can have all the characters everyone recognizes while bringing in all the new, young characters from the comics.

“One of the key ingredients Marvel fans love is story,” he added, “and the more you play, you’ll learn about the characters and the mystery to why the characters are this age.”

Marvel Avengers Academy” is available starting Feb. 4 on iOS and Android devices.