Gordon Ramsay Teams with Glu Mobile on Celeb-Based Game

Gordon Ramsay, Kim Kardashian and Katy Perry will all have at least one thing in common thanks to Glu Mobile.

The game publisher is developing a game based on the TV chef. Ramsay’s game follows the release of both “Kim Kardashian: Hollywood” and “Katy Perry Pop” on iOS and Android.

The TV chef’s game will be a cooking-themed game from by PlayFirst, a studio Glu acquired in May 2014, which previously developed games like “Diner Dash” and “Cooking Dash.”

Ramsay announced his involvement with Glu via social media, where he has 10.5 million followers across all his accounts. That strategy and social media following is exactly the kind of thing Glu looks for when deciding which celebrity to partner with next.

https://twitter.com/GordonRamsay/status/689492738044071936/photo/1?ref_src=twsrc%5Etfw

“Size of social following, uniqueness of genre, ability to fit the core aspiration of their fan base to the game mechanic are the things that we look for,” Niccolo de Masi, Glu’s CEO, said to Variety in December.

That strategy has worked for the company in the past. The mobile game designer’s first celeb-based game, “Kim Kardashian: Hollywood,” made Glu $43 million in three months. The brand and loyal following that Kardashian and Perry have were exactly what Masi and Glu were looking for. It seems they believe Ramsey, who also appears on “Hell’s” Kitchen,” “Kitchen Nightmares” and “MasterChef,” has the same kind of allure.

More Digital

  • YouTube logo

    YouTube Streams Over 180 Million Hours to TV Screens Every Day

    Gordon Ramsay, Kim Kardashian and Katy Perry will all have at least one thing in common thanks to Glu Mobile. The game publisher is developing a game based on the TV chef. Ramsay’s game follows the release of both “Kim Kardashian: Hollywood” and “Katy Perry Pop” on iOS and Android. The TV chef’s game will […]

  • Trump Davos

    Trump Tariffs Could Make Apple Watch, Sonos Speakers More Expensive (Report)

    Gordon Ramsay, Kim Kardashian and Katy Perry will all have at least one thing in common thanks to Glu Mobile. The game publisher is developing a game based on the TV chef. Ramsay’s game follows the release of both “Kim Kardashian: Hollywood” and “Katy Perry Pop” on iOS and Android. The TV chef’s game will […]

  • ABC - More In Common

    ABC Hopes Feel-Good Series for Facebook About Americans Uniting Goes Viral

    Gordon Ramsay, Kim Kardashian and Katy Perry will all have at least one thing in common thanks to Glu Mobile. The game publisher is developing a game based on the TV chef. Ramsay’s game follows the release of both “Kim Kardashian: Hollywood” and “Katy Perry Pop” on iOS and Android. The TV chef’s game will […]

  • Disney Cycles VR Short Film

    Disney Animation's First VR Film, 'Cycles,' Set to Premiere

    Gordon Ramsay, Kim Kardashian and Katy Perry will all have at least one thing in common thanks to Glu Mobile. The game publisher is developing a game based on the TV chef. Ramsay’s game follows the release of both “Kim Kardashian: Hollywood” and “Katy Perry Pop” on iOS and Android. The TV chef’s game will […]

  • Beta Film Boards ‘The Pier,’ from

    Beta Film Boards ‘The Pier,’ from ‘Casa de Papel’ Creator Alex Pina

    Gordon Ramsay, Kim Kardashian and Katy Perry will all have at least one thing in common thanks to Glu Mobile. The game publisher is developing a game based on the TV chef. Ramsay’s game follows the release of both “Kim Kardashian: Hollywood” and “Katy Perry Pop” on iOS and Android. The TV chef’s game will […]

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    Gordon Ramsay, Kim Kardashian and Katy Perry will all have at least one thing in common thanks to Glu Mobile. The game publisher is developing a game based on the TV chef. Ramsay’s game follows the release of both “Kim Kardashian: Hollywood” and “Katy Perry Pop” on iOS and Android. The TV chef’s game will […]

More From Our Brands

Access exclusive content